Licensing Toys

Take the Throne and Battle the Night King with MEGA Brands’ New Game of Thrones Construction Sets


MEGA Brands, a division of Mattel, and HBO announced a new line of Mega Construx construction sets based on Game of Thrones.  The Game of Thrones Construction Sets are part of a multi-year, global licensing partnership with HBO. The announcement was made yesterday through THR, which offered a first look at the new sets.


Based on the pop-culture phenomenon and the world reconstructed from the mind of author George R. R. Martin, these building sets will offer builders and fans unique opportunities to recreate iconic scenes with key characters from the series. This includes you know nothing Jon Snow; the Night King; Daenerys Targaryen, aka the First of Her Name, Breaker of Chains and Mother of Dragons; the last of Daenerys’ dragons, Drogon; and more. Paired with authentic building sets, the collectible micro action figures offer hyper-articulation and unique joint design for posability and display.

h/t THR, image courtesy of Mega Brands


“We are thrilled to announce our partnership with HBO to launch the Game of Thrones Construction Sets, a new line that allows fans, older collectors and experienced builders to experience the world of Game of Thrones like never before,” said Bisma Ansari, senior vice-president at MEGA Brands. “We’ve created sets that bring the characters and jaw-dropping locations to life with details that could only be possible through MEGA Construx.”


Two Game of Thrones Construction Sets will be available through an online pre-sale in the U.S. after SDCC in July, followed by all major retailers in the fall.


The first set reimagines the epic Battle Beyond the Wall, pitting micro action figures Jon Snow, the Night King and his wight against a buildable backdrop to recreate the iconic scene.


The second set brings Daenerys & Drogon to life with a fully-grown Drogon measuring 20-inches long and with an extendable fabric wingspan measuring just under three feet. Both figures are highly articulated and the included Daenerys micro-action figure can mount her dragon.


“We always look to create new and exciting ways for fans to interact with Game of Thrones,” said Jeff Peters, vice-president of licensing and retail at HBO. “MEGA Brands has delivered a stunning, realistic and meticulously designed line that celebrates the essence of the series while maintaining the high-quality standard we look for in a partnership.”