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Hasbro Launches HASLAB Cookie Monster Project


Hasbro launched a new Pulse HASLAB project that gives Sesame Street fans the opportunity to bring home a full-sized, posable replica of Cookie Monster.


In celebration of Sesame Street’s 50th anniversary, fans will have the chance to own a realistic Cookie Monster replica by backing the item via HASLAB, Hasbro’s crowdsourcing initiative designed to target fans directly by putting dream products into their hands. With enough fan support the item will go into production in 2020.


The HASLAB Cookie Monster will be a posable full-body replica armature. Significant in both size and realism, this Cookie Monster stands 38-inches tall and comes complete with premium retro packaging, two original artwork lithographs and a Certificate of Authenticity.


“The success of our first HASLAB project in 2018 exceeded expectations, and we are excited to embark on a new project targeting a diverse fan community with the iconic Sesame Street brand,” said Tyla Bucher, vice-president of global brand strategy and ecommerce marketing. “To be able to own their very own version of a character has been a wish of Sesame Street fans for years, and we’re delighted to put the opportunity into their hands for the first time.”


Fans can now back the HASLAB Cookie Monster (MSRP $299.99). For Cookie Monster to go into production, HASLAB must meet a minimum quantity of 3,000 backers by August 25. Once fully backed, Hasbro will deliver final products to fans in 2020.


HASLAB is Hasbro’s fan driven platform that aspires to put dream products into the hands of fans. In 2018, more than 8,800 fans successfully funded the first HASLAB campaign, Jabba’s Sail Barge.