Gaming Toys

Wicked Cool Toys Named Halo Infinite Global Master Toy Partner


343 Industries appointed Wicked Cool Toys as global toy licensee for the next chapter of  the iconic game franchise, Halo Infinite. The new game will debut holiday 2020. Wicked Cool Toys is already working closely with 343 Industries and the game development team to ensure the toys and collectibles are an accurate offline extension of the Halo universe.


Wicked Cool Toys has the rights to create several categories of toys, including action figures, vehicles, playsets, plush, roleplay, and more.


343 Industries is creating Halo Infinite for the entire Xbox family of devices and Windows PCs. The game will also be optimized for the new console Project Scarlett, also set to debut holiday 2020.

Halo Infinite is not only one of the most hotly anticipated upcoming game launches, but also truly an innovation within the gaming space, making it an incredible property to build a line of collectibles, toys, and more around,” said Jeremy Padawer, co-president of Wicked Cool Toys.


“The fandom around the Halo franchise is strongly engaged, dedicated, and excited and the Wicked Cool Toys team is looking forward to creating a line that will enable them to enjoy the story of the game well beyond the screen,” added Michael Rinzler, Wicked Cool Toys co-president.

“Halo has grown from a blockbuster game to a true transmedia franchise over its nearly two decades of life, and earned a multi-generational and worldwide fan base for its heroic and epic universe,” said John Friend, head of Halo Consumer Products. “We’re thrilled to be working with Wicked Cool Toys, admire their focus on quality, love their fan-centric and nimble approach, and especially their passion for gaming and Halo.

Halo Infinite picks up where the Halo 5: Guardians storyline left off, and takes the franchise in unexpected directions, powered by the all-new Slipspace Engine.

343 Industries is the latest global organization to collaborate with Wicked Cool Toys for a major toy partnership. Further details about the new Halo line with Wicked Cool Toys will be released later this year.