New Genius Brands’ ‘Rainbow Rangers’, ‘Llama Llama’ Product Head to Retail


Consumer product for Genius Brands’ two flagship series, Rainbow Rangers and Llama Llama, are rolling out now through year’s end.


In 2019 through 2020, Genius Brands plans to debut more than 450 SKUs of branded merchandise combined for Rainbow Rangers, which currently airs on Nickelodeon’s Nick Jr, and Llama Llama, available on Netflix.


The first products from the Rainbow Rangers program began rolling out this month, including apparel from Bentex, available on Amazon. Bicycles from Dynacraft, available at, and Kohl’, will also be available in August with plans to expand distribution through storefront channels. In September, the company will unveil Halloween costumes from Disguise at Walmart, Party City, and online retailers. A Halloween retail program with Rainbow Rangers’ costumes will be available in approximately 1,200 Spirit stores. Additional Rainbow Rangers’ products planned to launch this year include stationery items from Inkology, all-natural chewable vitamins from Integrity Vitamins, and more. A nationwide live tour for Rainbow Rangers from Gershwin Entertainment is also planned, which will debut in Bentonville, Arkansas.




Genius Brands has already debuted a range of products for Llama Llama, including plush toys from Kids Preferred available at, Amazon, Barnes & Noble, Buy Buy Baby, Wegmans, and more; activity books from Bendon Publishing available at Michael’s and Dollar General; DVDs from NCircle Entertainment available at Walmart, Target and online; puzzles available at Go Retail shops and online; Decopac’s cake design and decorating kits available at grocery and bakery stores; and party accessories from Prime Party and Creative Converting available at online retailers. In Q3 and Q4, additional Llama Llama-branded product will debut at retail, including books from Scholastic; Halloween costumes at; holiday ornaments from Kurt Adler; and holiday plush from Cuddle Barn.


“Given the success of Rainbow Rangers and Llama Lama, I am pleased to report we are now transitioning into the next phase of our growth, which includes product merchandising around these two hit series,” said Andy Heyward, CEO of Genius Brands International. “Our goal from the start…has been to leverage our content strategy into product merchandising, and we are achieving that goal now, as planned, with nearly every conceivable consumer product category licensed for Rainbow Rangers and Llama Llama…We look forward to providing further updates as future products hit the market.”