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Cindy Elfenbein - Genius Brands InternationalElfenbein Named Genius Brands’ VP, Consumer Products

Genius Brands International appointed Cindy Elfenbein to the newly formed position of vice-president of Global Consumer Products & Retail Development. As a 25-year retail and sales promotions’ executive, Elfenbein brings extensive experience to the role across consumer products, licensing, and retail.

Elfenbein will work with retailers and licensees to build comprehensive global consumer product programs and retail initiatives for each of the company’s brands, specifically Rainbow Rangers, premiering in fall 2018 on Nick Jr; Llama Llama, currently available on Netflix; and the relaunch of Baby Genius as well as Thomas Edison’s Secret Lab, Secret Millionaires Club, and others in development. Elfenbein will report directly to Genius Brands’ senior vice-president of Global Consumer Products, Lloyd Mintz.

With more than 25 years of experience in global entertainment consumer products, Elfenbein previously served as vice-president, Retail Business Development at ZAG animation studio. Previously, she served as executive director of Retail Development at Sanrio and has also held senior management positions at Sony Pictures Entertainment, MGA Entertainment, DIC Entertainment, and Warner Bros. Consumer Products.