Imagine Entertainment Launches New Division: Imagine Kids & Family, Sperber Named President
Imagine Entertainment Chairmen Brian Grazer and Ron Howard announced that the company has launched Imagine Kids & Family, a newly formed division of Imagine Entertainment. The division will develop and produce premium animated and live-action feature films, television series and short-form content across all platforms in the kids and family entertainment space.
Stephanie Sperber, who has a long career building and monetizing kids and family businesses, IP and franchises, will serve as president of Imagine Kids & Family. Sperber will also continue her role as CEO of the agency she founded, White Space Entertainment, which focuses on building kids franchises through consumer products and digital gaming. Imagine Entertainment will continue its on-going client relationship with White Space, with White Space supporting all Consumer Products efforts that develop from the new Imagine Kids & Family content division.
Imagine Kids & Family will work with both established and emerging creative voices in kids animation and live-action to bring the best stories to life for kids around the world, and develop original IP for television and short-form for digital platforms.
Sperber founded White Space Entertainment in 2015, a full-service agency developing franchises through content, consumer products, gaming and retail marketing. Prior to starting White Space, Sperber was president of Global Consumer Products, Gaming, Partnerships and Product Placement for Universal Pictures. During that time, Sperber launched the consumer products program for Illumination Entertainment, and built the global Despicable Me/Minions consumer products and brand alliance franchise into a multi-billion dollar program at retail around the world. She began her career with the launch of the Cartoon Network working with Turner Broadcasting as an executive at Hanna-Barbera Cartoons. Before entering the entertainment industry, Sperber worked for Senator Joe Biden on the Senate Judiciary Committee as a speech writer.