pocket.watch has appointed veteran marketing and technology executive Kerry Tucker to the position of chief marketing officer.
As pocket.watch’s CMO, Tucker will drive the company’s content and consumer products marketing strategy, lead brand positioning, manage all public relations and corporate communications, and oversee the consumer experience for the quickly growing startup.
Tucker will also spearhead the launch and promotion of pocket.watch franchises, including kid’s content powerhouse Ryan’s World and Ryan’s Mystery Playdate, as well as Hobby Kids Adventures, the studio’s latest franchise. She will direct strategic and creative marketing, and work top-to-top with the C-Suite of pocket.watch’s biggest partners, including Viacom/Nickelodeon, Amazon, Target, and Walmart. She will also be responsible for creating and executing big tentpole moments, including back-to-school and holiday campaigns to support expansive product and toy lines.
“Kerry has a proven track record as a dynamic, strategic, and innovative leader at both Fortune 500 companies and startups,” said pocket.watch founder and CEO Chris M. Williams. “Her experience working with some of the most iconic brands in the world, including Martha Stewart, Victoria’s Secret, and CBS Corporation, will be invaluable during our next stage of growth.”
“pocket.watch is completely disrupting kids and family entertainment and I’m honored to be part of this powerful team,” said Tucker. “I’m incredibly excited to bring innovative digital-first kids content and consumer products to market, expand and evolve our partnerships with creators, licensees and retailers, and help establish pocket.watch as a leading global entertainment studio.”
Prior to joining pocket.watch, Tucker served as the CEO of Hello Sunshine, Reese Witherspoon’s media and production company; executive vice-president of marketing for Victoria’s Secret; senior vice-president of marketing, media, and merchandising at Martha Stewart Living Omnimedia; and vice-president of business development at CBS Corporation.
Tucker also served as the COO of the video curation company The Video Genome Project, and was instrumental in brokering the acquisition of the tech startup by streaming giant Hulu.