- THQ Hires Désilets
- Iconix Hires Knepfer, Promotes Gordon
- Sesame Workshop Appoints Dr. Frances Cole
- Fiesta Hires McManemin Companies
- Brand Central Promotes Brent
- Sears Expands Toy Shops
- Mattel Reports Third Quarter Results
- Hasbro Reports Third Quarter Results
When cocky test pilot Hal Jordan is given a mystical green ring, he finds himself with otherworldly powers, as well as membership into the Green Lantern Corps, a group tasked with keeping peace within the universe. On June 17, 2011, moviegoers can see how the rest of the Green Lantern story plays out. Starring Ryan Reynolds as Hal Jordan/Green Lantern (with Blake Lively, Tim Robbins, and Peter Sarsgaard), Green Lantern is the latest superhero to receive a movie adaptation. In anticipation of the upcoming film, Warner Bros. Consumer Products (WBCP) will introduce both classic and film-based licensed product in the months leading up to Green Lantern’s release. Karen McTier, executive vice-president, domestic licensing and worldwide marketing, WBCP, talks about bringing a well-known DC comic book character to licensing.
- Fall Toy Preview Recap
- Big News About Little Meals in San Francisco
- FAO Schwarz Unveils Brand Redesign
- Discovery and MerchSource Expand Animal Planet Pet Line
- The Hub to Premiere Taylor Swift’s Journey to Fearless
- Club Med Partners with Raggs
- Ludorum Expands Chuggington Portfolio
- Aurora, National Wildlife Federation Ink Plush Deal
- The Beatles and Diaper Dude Come Together for Diaper Bags
- New Licensees Hop on the Sillybandz-Wagon!
- Marvel Signs Play Box Deal with Box-O-Mania
- MODA Signs Taste of Home
- Carson-Dellosa Appoints New CEO
- Bravado Appoints International SVP
- Walmart Announces Early Savings on Toys Leading Up to Holidays
- Disney XD Picks Up Kung Fu Magoo
- Pokémon and Nintendo Offer Limited Distribution of Mew
Brand Central has an array of initiatives on its plate, including some new restaurant brands, an array of wellness brands, and one of the latest crazes, Silly Bandz. CEO Ross Misher took a few minutes to give some insight into Brand Central’s plans for these properties.
The shift of adult content from tangible products such as magazines and DVDs toward the digital options has brand owners seeking additional revenue through licensing. A few years ago, there was an oversaturation in that market, but the savviest brand owners and the strongest of brands remain profitable.