Sweethearts, the much beloved candy brand that has become synonymous with Valentine’s Day, has announced a new, robust licensing program to roll out during 2022. The licensing program is managed by Lisa Marks Associates (LMA), the long-term Licensing Agency for Spangler Candy Brands, owner of the Sweethearts brand.
NPD’s #1 Fashion Doll of 2021 and two-time Toy Association Doll of the Year nominee, Rainbow High, has introduced its first-ever Chinese New Year Collector doll, Lily Cheng, in celebration of the Lunar New Year 2022, Year of the Tiger. Lily Cheng honors the beauty and traditions of Lunar New Year, celebrated on February 2nd.
The massive surge in recreational boating activity is expected to continue and with it the increasing demand for berthing space. With more traffic coming in and out, marinas are struggling to keep up with the growing number of boats. At the heart of this problem is the lack of connectivity and outdated ways by which boaters communicate with marinas. Popeye Sail Club, powered by Pick a Pier, leverages a robust network of marinas and cutting-edge technology to unlock a more convenient and sustainable boating experience. Pick a Pier is a leader in berthing reservations, making it as simple and convenient as booking a hotel or buying a plane ticket — and with Popeye’s help, the experience is getting even better.
Blow me down! Popeye Golf USA, the ultimate source for Popeye branded golf gear, is hitting the green in Orlando, Fl. this week at the 2022 PGA Show, where golf enthusiasts and professionals will have the opportunity to explore the new product range.
JAKKS Pacific, Inc. (NASDAQ: JAKK), a leading toy and consumer products manufacturer, has announced new additions to its line of ReDo skateboards with cool new updated graphics coming to retail and online this fall. ReDo Skateboard Co. features innovative design and manufacturing to offer the most enjoyable riding experience out there. ReDo Skateboard Co. has carefully crafted boards that provide ease, trick capability, and balance with extensive engineering and research.
MGA Entertainment is the fastest growing and largest privately held toy company in the US and has continued to design and manufacture top-selling toys in categories, securing its spot as number one. “#1 across five categories speaks volumes to the quality and versatility of our product offerings. We are proud that four of our brands have been recognized as top-sellers in this year’s NPD report and look forward to another exciting year of innovation ahead,” says CEO & Founder of MGA, Isaac Larian.
The Insights Family has just released its 2022 Toy Report: The Year of STEM, as a special exclusive for London Toy Fair, the UK’s largest dedicated toy, games and hobby trade show, which takes place at Olympia, London. The Insights Family has been a partner of the BTHA since 2017, the year the company was founded. The report identifies the rising popularity of STEM (Science, Technology, Engineering and Maths) amongst kids and parents which The Insights Family are tracking in their data and explores how this has impacted the attitudes, behaviors and consumption patterns of families.
iQIYI, an innovative market-leading online entertainment service in China, and WildBrain, a global leader in kids’ and family entertainment, have signed a partnership to create Jonny Jetboy. This new action-packed kids’ series from Keith Chapman, creator of such smash hits as PAW Patrol and Bob the Builder, is set to be produced by iQIYI, in collaboration with WildBrain as its supervisor, and the animation production will be done by China’s WingSing Animation Studio. The creative brains behind the show include Chapman and Michael Vogel, who serve as Executive Producers, and Jinming Lu from WingSing Animation Studio. Vogel is one of the creative forces behind My Little Pony: Friendship is Magic and WildBrain’s new Strawberry Shortcake series, Berry in the Big City. Jinming Lu is chief director for China’s renowned animation project GG Bond. The 40 x 11’ series is targeted at kids aged 4-7 and is currently in production with delivery slated to begin in 2023.
Some of the most iconic characters in the Star Trek universe are among the toys featured in the summer 2022 launch of Playmates Toys’ all-new collection of Star Trek action figures and accessories. Playmates marks its much-anticipated return, after a 12-year absence, as the global licensee across action figures, vehicles, ships and role play for all ViacomCBS Star Trek Properties.