Popular Squishmallows Expands as a Powerhouse Global Lifestyle Brand with Cross-Category Licensing Program
Jazwares, a global leader in toys and licensing, along with its Kellytoy subsidiary, has unveiled an expansive Squishmallows® consumer products licensing program supporting the plush brand sensation. On the heels of a monumental milestone of 100 million Squishmallows sold, Jazwares is teaming with best-in-class licensees making Squishmallows one of the fastest growing global lifestyle brands for fans, families, and collectors around the world.