Spin Master, a leading global children’s entertainment company and owner of the world-famous Rubik’s Cube, is launching a year-long campaign dedicated to the iconic toy during its 50th anniversary year. A symbol of problem solving, intelligence, creativity and perseverance, the Rubik’s Cube will be celebrated with a multifaceted, year-long marketing campaign themed ‘Make Your Move’, to inspire the next generation of problem solvers. The milestone year will include new launches and product collaborations, and the debut of an all-new mobile game Rubik’s Match.

Mattel, Inc (NASDAQ: MAT), ShadowMachine, Nuyorican Productions, and Anthony Ramos announced plans to develop an animated, feature-length film based on Bob the Builder, the long-running and beloved animated children’s series. Imagined as an inventive international story for today’s audiences, the film will star Grammy-winning and Golden Globe and Emmy-nominated actor and recording artist Anthony Ramos (Hamilton, In the Heights), who also produces alongside Alex Bulkley and Corey Campodonico of the Academy Award-winning animation and production studio, ShadowMachine (Guillermo del Toro’s Pinocchio, BoJack Horseman). Jennifer Lopez, Elaine Goldsmith-Thomas, and Benny Medina for Nuyorican Productions (The Mother, Shotgun Wedding, Hustlers, Marry Me) have also joined to co-produce. Felipe Vargas (Rosario, Loteria) is attached to write. Bob the Builder is overseen by Kevin McKeon, Ivan Sanchez, and Arturo Thur De Koós for Mattel and Natalie Haack Flores for Nuyorican.

Littlest Pet Shop (LPS), one of the most well-known collectible toy brands in history, has relaunched globally, with product hitting shelves this month. In anticipation of its retail debut, Littlest Pet Shop is already enchanting fans with over 2 million unique visits of the brand’s new digital experience on the global immersive platform for communication and connection, Roblox. A collaborative project between Master Toy licensee, Basic Fun!, a top global marketer of toys, Hasbro, Inc, a leading toy and game company, and Suit Up Games, a recognized Roblox development studio, the experience is designed to bring the brand’s engaging world of lovable pets to life in the digital realm for today’s kids and kidults alike.

The Pigeon Forge Planning Commission approved the updated façade signage for the development of two renowned family-friendly attractions, Crayola Experience and NERF Action Xperience, set to open at 2046 Parkway in the fall of 2024. These eagerly anticipated additions promise an unforgettable experience for visitors of all ages, further solidifying Pigeon Forge as a premier destination for entertainment and family fun.