Catching Up With Patrick J. O’Brien and Lee Rawles

Video games become more successful with each passing year. Video game companies are currently working two ways. They are developing successful licensing programs based on their own intellectual properties. While, at the same time, video game companies are working with licensors to bring a brand’s experience to a home console. Patrick J. O’Brien and Lee Rawles take a few moments to talk about Electronic Arts’ (EA) success both as a licensee and a licensor in the world of video games.

Real Deal

  • Snow Gear for Julius and Friends
  • Nelvana, Vivendi Partner for Beyblade Home Entertainment, Digital Downloads
  • Adams Media, Kidz Bop Partner for Books

aNb Media News, August 17, 2010

  • Saban Acquires Paul Frank
  • Tom Arbuckle Passed Away
  • Meeting in The Toy Building
  • Walmart Reports Results
  • The Hub Continues to Announce TV Lineup

You’re Hired

  • Saban Brands Hires Casentini
  • Taylor Upped at Universal

Real Deal

  • Disney and Target Partner for Apparel Line
  • Telemundo Branded Prepaid Visa Cards
  • Betty White Apparel from Jerry Leigh
  • JTMG Signs The Boondock Saints
  • My Gym Signs with CAA

Catching Up With Lourdes Arocho

There’s lots of excitement at Nickelodeon this year, from Dora the Explorer’s 10th anniversary to the company’s recent acquisition of Teenage Mutant Ninja Turtles. Lourdes Arocho, Nickelodeon Consumer Products’ recently promoted vice-president of toys & games, gave aNb Media the update on the company’s plans for 2010.

You’re Hired

  • Eddie Bauer LLC: John Spotts, VP Licensing
  • LIMA Board of Directors: New Members
  • Hasbro Board of Directors: Lisa Gersh

Catching Up With Maura Regan

Abby Cadabby has been part of the Sesame Street character lineup since 2006. The character continues to grow in popularity and even has her own CGI-animated segment on Sesame Street called “Abby’s Flying Fairy School.” Maura Regan, senior vice-president and general manager, global consumer products, Sesame Workshop, updated aNb Media on this fairy friend.