BBC Studios Further Grows Bluey Licensing Program with Renewals and New Partnerships

BBC Studios, distributor and licensor for the Emmy and Peabody Award-winning animated series Bluey, is once again expanding its licensing program with partner renewals and new licensees. The company has renewed its licensing deals for Bluey with Spin Master, Horizon Group and Jay Franco (U.S. and Canada). Additionally, TOMY International has expanded their Bluey lines, adding the Pop Up Bluey game (Global excl. Asia).

Moonbug Brings CoComelon to Highlights Magazine, the Mall of America and Other Exciting Partners in 2024

Moonbug Entertainment, part of Candle Media, has unveiled new collaborations for its blockbuster CoComelon brand, deepening and expanding the show’s special connection to fans around the world. Moonbug announced its first Cocomelon co-branded magazine partnership in North America with the iconic children’s publication Highlights Magazine, a brand well-recognized among generations of parents across its 78-year history. Highlights and CoComelon will team up to launch Highlights CoComelon, a new monthly magazine available by subscription for kids ages 1-4. The first issue will be its September issue, out August 2024.

Industry Vets Form New Company, Kidazzle, and are Named Master Toy Licensee for ‘Iyanu’

Kidazzle, a new toy company founded by industry veterans Steve Rosenthal, Don Robbins, and Jeff Jones, proudly launches with the acquisition as master toy licensee for Iyanu, Lion Forge Entertainment’s highly anticipated superhero animated series set to premiere on Cartoon Network and Max. Iyanu is an adaptation of Dark Horse Comics/YouNeek Studios’ popular graphic novel series Iyanu: Child of Wonder by award-winning Nigerian creator and producer Roye Okupe and is steeped in Nigerian culture and mythology.

Beyblade Spins into Licensing Expo 2024

ADK Emotions NY Inc and T-Licensing Inc is showcasing the highly-anticipated new Beyblade X series at Licensing Expo 2024. After a successful premiere in Asian territories in 2023, Beyblade X will launch globally this year, featuring new animation and a new line of toys for Beyblade fans to enjoy during the brand’s 25th Anniversary. Potential licensees are invited to visit the Beyblade Booth at Licensing Expo, Booth #U245, to discover the world of Beyblade, preview the newest Beyblade X toys from Hasbro and watch sneak peeks of the new animated series.

Top Secret Toys Bring Must See Toys to Astra Marketplace

Retailers and specialty toy buyers are taking a road trip to St. Louis in June for ASTRA’s Marketplace & Academy. They call it a “big toy family reunion” featuring the best and brightest in products, ideas and connections. One connection not to miss is the Rehkemper family business, Top Secret Toys, at Booth 2927. As inventors, the Rehkempers’ firm created GigaPets back in the 90’s and is excited to unveil the newest addition to the modern collection with the most advanced GigaPet yet, Bit Bunnies. This remarkable GigaPet is just one of the many Top Secret Toys to be unveiled at Marketplace.

ADK Emotions NY Inc and T-Licensing Inc Announce Global Launch of New ‘Beyblade X’ Series During 25th Anniversary

On National Beyblade, also known as 3-2-1 Day, ADK Emotions NY Inc and T-Licensing Inc revealed the global launch of Beyblade X. After a successful premiere in Asian territories in 2023, Beyblade X will showcase new animation and exclusive experiences for Beyblade fans. Hasbro Inc., a long-standing partner, will release Generation 4 products worldwide later this year. “Bey-fans around the world have embraced 3-2-1 Day, and this year, we’re especially thrilled to celebrate with the generations of fans, as we kick off our 25th anniversary,” said a representative from , ADK Emotions NY. “With the highly-anticipated U.S. launch of the Beyblade X animation series this summer, Bladers will be ready to battle like never before!”

WiT Wonder Women Awards Moves to Los Angeles in 2024 on Friday, September 13th

Women in Toys, Licensing & Entertainment (WiT) is thrilled to announce that the prestigious 2024 Wonder Women Awards Gala will be hosted in Los Angeles, the entertainment capital of the world. Timed to coincide with LA Fall Toy Previews, the Wonder Women Awards celebrates the remarkable achievements of women executives, entrepreneurs, and changemakers who are propelling the toy, consumer products, licensing, and entertainment industries forward.

Plus-Plus USA Welcomes Toy Industry Veteran Tony White to Corporate Sales Team

Plus-Plus, the pioneering Danish brand known for its open-ended, creative toys that set play free with one simple shape, has announced the addition of toy veteran Tony White as Vice President of Sales for Specialty Accounts. White will be managing all specialty (non-national) account sales for Plus-Plus USA, including its network of 80+ independent sales representatives and its own internal sales teams. Moving forward, Bret Faber, now Vice President of Sales for National Accounts, will exclusively focus on the company’s growing trade in the grocery, bookstore, travel, and other key account market segments.

eeBoo Receives 21 Oppenheim Awards for 2023

Woman-owned and mother operated, sustainable lifestyle brand eeBoo received twenty-one new Oppenheim Toy Awards for the 2023 season – 18 Oppenheim Toy Portfolio Gold Seal Awards and 3 Oppenheim Toy Portfolio Platinum Awards. The Oppenheim Toy Portfolio Gold Seal Award is given to outstanding new products that enhance the lives of children, the Oppenheim Toy Portfolio Platinum Award is presented to the most innovative, engaging new products of the year.