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Hasbro has announced a new community (re)building game, Life in Reterra, available for US pre-orders now. Life in Reterra takes place in a unique, bright post-apocalyptic setting where the world as we know it is an overgrown memory. Through this immersive experience, remnants of the old world become the foundation for something new. With three ready-to-play themed building sets, players can dive into the challenge of constructing their unique communities. The game unfolds as participants take turns laying tiles that represent diverse terrains, filling them with buildings and inhabitants to cultivate their society.

Hasbro, Inc, a leading toy and game company, has reported financial results for Q4 and full year 2023. “Guided by our strategy of ‘Fewer, Bigger, Better,’ we had important wins across both toys and games while making progress in our transformation during a challenging 2023. Despite the macroeconomic backdrop, we are entering 2024 with a healthier balance sheet, a leaner cost structure, and a diverse portfolio of industry-leading toy and game brands that support our capacity to invest in the business and maintain our commitment to returning cash to shareholders via our category-leading dividend,” said Chris Cocks, Hasbro chief executive officer. “Our refreshed leadership team is bringing innovative new products to our fans. At the same time, we are taking the necessary actions to transform Hasbro and deliver long-term profitable growth starting with driving significant profit growth across our segments in 2024 and building momentum in our innovation pipeline between now and 2025.”

Hasbro, a leading toy and game company, announced its plans to celebrate the 40th anniversary of the beloved Transformers franchise. Transformers made its worldwide debut in 1984 with its revolutionary robot-to-vehicle action figures, bolstered by a comic book series and an action-packed animated series, The Transformers. The launch was a massive hit, and it introduced characters like Optimus Prime, Bumblebee, Megatron, Starscream, and others who became fan favorites and the ultimate heroes and villains of Cybertron. Today, hundreds of robots continue to join the franchise and illustrate the brand’s core ability to change and adapt to new environments while offering a variety of ways to play for a new generation of fans.

In celebration of National Trivia Day on January 4, Hasbro is launching an exciting new digital experience – Trivial Pursuit Infinite! Since 1982, the phenomenally successful Trivial Pursuit board game has been testing game players’ wits to the limit through dozens of iterations of the physical game including the iconic Classic Edition, Family Edition and various licensed versions. Now, we’re thrilled to give players a new way to showcase knowledge with the first Trivial Pursuit digital experience powered by AI. Fans of the Trivial Pursuit board game can now test their knowledge on www.trivialpursuit.com (via computer or mobile device) and experience two game modes: Daily Challenge and Infinite.

Hasbro has announced plans to lay off 1,100 employees, citing rough sales performance persisting through the whole of 2023. This swath of layoffs will encompass a fifth of Hasbro’s workforce. CEO Chris Cocks said: “This is a lever we must pull to keep Hasbro healthy, as challenges which the company faced in the first three quarters of 2023 continued into the fourth. Market headwinds have proven to be stronger and more persistent than planned. While we’re confident in the future of Hasbro, the current environment demands that we do more, even if these choices are some of the hardest we have to make,” he wrote in an email to staff. “I know this news is especially difficult during the holiday season. We anticipated the first three quarters to be challenging, particularly in toys, where the market is coming off historic, pandemic-driven highs. While we have made some important progress across our organization, the headwinds we saw through the first nine months of the year have continued into holiday and are likely to persist into 2024.”

In celebration of Hasbro’s 100th anniversary, the leading toy and game company announced that Alan Hassenfeld and The Hassenfeld Family Foundation would donate $1 million to four purposeful charities aligned with Hasbro’s philanthropic strategy through its Centennial Fan Choice Campaign on HasbroPulse.com. From September 22 to November 30, Hasbro’s passionate fan base was given the opportunity to choose how the $1M was allotted through voting online for each purchase they made on HasbroPulse.com. Hasbro is excited to announce the results of the fan vote, revealing that Toys for Tots has won first place with a donation of $400K, while Hasbro Children’s Hospital takes 2nd place to receive $300K, One Tree Planted snags 3rd for $200K and Games for Change came in 4th place with $100K.