Skyrocket Celebrates 10 Years of Sky Viper with the Launch of Sky Viper Vector RC

Skyrocket, a leading toy company, celebrates 10 years of producing Sky Viper Drones, one of the best-selling and most popular “toy” drone brands in the mass market. Skyrocket marks this impressive milestone with the launch of the Sky Viper Vector Stunt Plane, the company’s first ever high-speed, high-performance R/C stunt plane. “We are excited to celebrate 10 years of providing drone enthusiasts with the award-winning and top selling “toy” drone brand in the mass market,” said Nelo Lucich, CEO and Co-Founder, Skyrocket. “Our newest introduction in the flying R/C toys experience continues the high-performance thrills that the Sky Viper brand is known for. The new Sky Viper Vector Stunt Plane provides consumers with flyby-the-seat-of-your-pants excitement that you can’t get from flying a drone.” 

WiT Announces Honorees for the 2023 Wonder Women Awards

Women in Toys, Licensing & Entertainment (WiT), the preeminent nonprofit trade organization dedicated to the advancement and advocacy of women, has announced the distinguished honorees of its 2023 Wonder Women Awards. These remarkable women will be honored at the WiT Wonder Women Awards Gala, set to take place on Sunday, October 1, 2023 at Pier 60, Chelsea Piers in New York City. The in-person event honors and celebrates the extraordinary women executives, entrepreneurs and changemakers who are driving the toy, consumer products, licensing and entertainment industries forward.

Hasbro Announces Women Innovators of Play Event

Hasbro, Inc (NASDAQ: HAS), a leading toy and game company, today announced the Hasbro Women Innovators of Play event, held virtually on September 12 between 10 am – 12:30 pm ET. A special key announcement will also be shared during the day’s program. The event will be centered on women’s leadership, innovation, and women-led creativity. Participants will learn about the process of pitching a new toy or game and the journey through the Hasbro pipeline from concept to creation. Attendees can expect a dynamic program that includes discussions with actor, director, and entrepreneur, Aisha Tyler; board game designer Elizabeth Hargrave; Head of Toy at Hasbro, Kim Boyd; and President of Wizards of the Coast and Hasbro Gaming, Cynthia Williams.

Fun in Motion Launches Jumbie Artist Series Shashibo

Innovative toy company, Fun In Motion Toys, creators of the #1 best-selling and STEAM-accredited Shashibo magnetic puzzle cube, proudly present a new artistic collaboration with world-renowned artist, Jumbie. This groundbreaking partnership unites Shashibo with the visionary behind the unique art movement “Spectral Art,” where artwork animates in the presence of color-changing lighting. The new Jumbie Artist Series Shashibo collection transcends the boundaries of art and play. Jumbie, acclaimed for his exceptional mastery of RGB light reactive pixels, has been revolutionizing the art world with his breathtaking creations. This trailblazing artistry takes center stage on Shashibo, adding an enthralling new dimension to the beloved magnetic puzzle toy. Shashibo contains 36 rare earth magnets and can transform into over 70 different shapes adorned with colorful Jumbie art.

Global Wellness Icon Robin Arzón Launches New Bilingual Toy Line Bebé Fuerte

TOMY International’s Bebé Fuerte, a new infant toy line created and designed by Robin Arzón, VP of Fitness Programming and Head Instructor at Peloton, has arrived at Walmart and independent toy stores across the United States. The New York Times bestselling author of children’s books Strong Mama, and its follow-up, Strong Baby, has brought her core belief in the power of movement for all ages to bear on the new line. Bebé Fuerte launches with seven signature products, designed from a fresh, colorful palette inspired by Arzón’s Cuban-Puerto Rican roots and the rich heritage of LatinX culture. Some of the toys feature Spanish words and phrases that parents can share as they play with baby. The product is presented in bilingual packaging.

Fingerlings Spread Positivity with “Go Bananas for Friendship” Campaign

Fingerlings encouraged the world to Go Bananas for Friendship on August 11th to celebrate “Fingerlings Friday” with the help of YouTube megastars, Jordan and Salish Matter, along with 150 additional content creators. Staying true to their message of Friendship @ Your Fingertips, the campaign celebrates the new heart-to-heart connection feature, a fresh twist on the bestselling play pattern that saw Fingerlings win the 2018 Toy of the Year (TOTY) Award. Jordan and Salish Matter anchor the campaign with a hilarious and heartwarming transformation challenge. Additional creators will join in to spread friendship and inspire good deeds. “We’re taking the core values that have always been a part of this brand, and bringing them to life by showing fans how all these small but meaningful good deeds add up to something huge,” said Andrew Yanofsky, Head of Marketing and Operations for WowWee.

Moose Games Announces Nationwide Search for ‘Kangaroo Cleanup Crewmember’ (KCC) for a Day

A search is underway to find an enthusiastic young wildlife explorer to take the role of a Kangaroo Cleanup Crewmember (KCC) for a day, at one of the most popular wildlife conservation parks in the world. As part of the retail release of its newest kids’ game, Doo Doo Kangaroo, Moose Games—the gaming innovation division of award-winning Moose Toys— is seeking one kangaroo-loving youth (or “joey,” in kangaroo), who will win $5,000 and an all-expense-paid trip to San Diego with their family in late October. In partnership with San Diego Zoo Wildlife Alliance, the lucky KCC will enjoy a once-in-a-lifetime conservation-based learning experience, going behind the scenes with a real wildlife care specialist in the popular Walkabout Australia kangaroo habitat at the San Diego Zoo Safari Park.

Monopoly: Barbie Edition from Hasbro Launches Pre-Order

Pink looks fantastic on Monopoly too! Hasbro has announced and launched the pre-order for a brand-new Monopoly: Barbie Edition board game – right on the heels of the record-setting Barbie film release. Monopoly players can imagine slipping into pink Barbie shoes as they follow their dreams to own it all! Be fully immersed in Barbie’s world with up to 6 Barbie-inspired tokens in her signature pink color, then travel the board and purchase famous locations in the Barbie dream world – where you can eventually even build your own DreamHouses!

Series 5 of Moosh-Moosh Launches from MMG Brands

If you asked a kid to snuggle a pineapple or a cactus, would they do it? Absolutely, both retailers and parents agree–if they are Moosh-Moosh Series 5 pillow-y pals. The yellow pineapple with the green leafy top named Ana and the soft and friendly cactus with pretty red flowers named Maya are two of the dozen soft and squishy pillow plush toys from Moosh-Moosh. Ana and Maya and an armload of 12” x 8”x 6” pals are the perfect size and shape to comfort, to cuddle and to collect. After all, who couldn’t use a cuddle? Since their debut, Moosh-Moosh has wowed every age and every stage of the family from a bed accessory to the dorm room — where a friendly face is most needed. Toy industry experts over the years have touted Moosh-Moosh as the softest plush pals around.