Search Results for: toys r us

Laurent Taieb to Manage Licensing for Hit Kids’ Property Tara Duncan

Princess Sam Entertainment Group has appointed Laurent Taieb to manage licensing for its hit kids’ adventure-comedy-fantasy Tara Duncan as it transitions from publishing phenomenon to screen success. As Head of Licensing for the Princess Sam Consumer Products division, Laurent Taieb will bring more than thirty years of proven operational experience in sales and marketing, entertainment products, international brand marketing, consulting and, of course, consumer products and licensing, to the Tara Duncan campaign. As well as running his own successful consulting business he has worked for Viacom, Nickelodeon, CPLG, Fox Home Entertainment, Ideal Loisirs, and iconic motoring brand Motul.

YuMe, Maxx Group Appoints Host of New Hires

YuMe Toys’ growth and success continues with the appointment of Carson Murray as VP for North America. Carson will be based out of the YuMe office in Toronto, covering the North American region. –Carson joins YuMe from Funko, where he spent the last five years of his career, most recently as the Country Head for Canada. Among his many successes, Carson points to securing a nationwide placement, in almost every retailer and retail channel, in the Canadian market, as one of the key achievements of his success.

WildBrain CPLG Powers Up Representation Deal for Petronix Defenders from Mediawan Kids and Family

WildBrain CPLG, one of the world’s leading entertainment, sport and brand licensing agencies, has secured representation rights to Mediawan Kids & Family’s new superhero adventure series, Petronix Defenders (52 x 13’), in the U.S. and Canada. Under its dedicated North America office, WildBrain CPLG will build a cross-category consumer products program aimed at kids aged 4-8 years, with target categories including publishing, apparel and role-play accessories, alongside digital gaming and commercial tie-ins.

Moonbug Announces Global Launch of CoComelon Hugmees by Squishmallows

Moonbug Entertainment, a subsidiary of Candle Media, has announced the global launch of CoComelon HugMees, a new collection from the number one plush brand Squishmallows by Jazwares. Following a successful launch in the US, the collection will be shown at Nuremberg Toy Fair from February 1-5, 2023. The CoComelon HugMees by Squishmallows will be the latest addition to the squad of high-quality plush toys with ultrasoft materials. Featuring the beloved CoComelon characters wearing their pajama onesies, the collection includes fan-favorite JJ and his best friends Cody, Nico, Nina, Cece, and Bella.

YuMe Designates Canspan as Agency of Record

International marketing agency Canspan BMG Inc announces a new partnership with award-winning toy company YuMe Toys.  Acting as Agency of Record, Canspan will draw on their extensive experience in the toy industry to provide strategic guidance, digital & social media management, PR & Influencer programs, including the exciting launch of YuMe’s Disney 100 surprise capsules which commemorates Disney’s most iconic and loved characters from its 100-year legacy, and the launch of their DZNR Transformers line.

Full Moon Features Launches Premium Toy Division, ‘Full Moon Horror Line’

Full Moon Features (FMF) has announced the launch of the Full Moon Horror Line, its new, premium toy division, creating, developing, and producing a breadth of new, high-end replicas and figures, along with innovative toys and merchandise based off of FMF’s vast catalog of legacy franchises and licenses. FMF has tapped award-winning toy and collectibles mogul, Rick Phares to develop and oversee all products coming out of its new division.

Mattel and Minecraft Partner on New Minecraft Creator Series Camp Enderwood DLC Map and Toy Line

Mattel, Inc and Minecraft have announced a partnership to launch the new Minecraft Creator Series Camp Enderwood DLC (downloadable content) Map. Introducing a host of new characters and a brand-new, immersive gameplay experience, Camp Enderwood is a digital destination developed in partnership between Mattel, Minecraft, and Cyclone Designs, featuring an all-new downloadable map full of unique mini games, available for free download on the Minecraft Marketplace.

WildBrain CPLG Adds Italy and India to Their Remit and Renews Overall Hasbro and eOne Representation

WildBrain CPLG, one of the world’s leading entertainment, sport and brand licensing agencies, is consolidating its representation of Hasbro and eOne properties with the addition of Italy (Hasbro and eOne) and India (Hasbro only) to its remit. Additionally, WildBrain CPLG’s existing representation deal has been renewed, under which the agency handles Hasbro/eOne’s portfolio of brands in Central and Eastern Europe (CEE), Benelux, the Nordics and Turkey.

3D Sparrow Scores New Deals for ‘Booba’ as Hit animated IP Reaches Digital Milestone

Independent UK animation studio 3D Sparrow Group is further expanding its hit non-dialogue preschool and family comedy property Booba with launch of the show’s fourth season, signing of new broadcast partners and a growing consumer products program. Additionally, Booba has reached a new milestone on YouTube after generating 1 billion quarterly views for the first time in Q4 2022, taking the brand to a total of 15.3 billion views to date.