In anticipation of the toy industry’s collective interest in responding to the devastating earthquake in Turkey and Syria, The Toy Foundation (TTF) has secured partners for toy donation deliveries and for bringing direct financial aid to on-the-ground organizations. Tragically, fatalities from the catastrophic magnitude 7.8 earthquake this week surpassed 21,000 men, women, and children in Turkey and Syria. Tens of thousands more are injured and without housing and other essential items as cold weather continues to sweep the area. Immediate support is needed to provide access to food, clothing, and shelter.
YuMe Toys, the global toy company whose inspired approach to product design continues to make waves in the marketplace, unveils its celebratory Disney 100 Surprise Capsules. Packed with hidden surprises that will ‘wow’ Disney fans and families worldwide wanting to celebrate the landmark anniversary. The range…
Mattel, Inc has announced its relaunch of the iconic Barney franchise. Mattel’s comprehensive revitalization of the Barney brand will span television, film, and YouTube content as well as music and a full range of kids’ products including toys, books, clothing, and more. Apparel and accessories…
The world’s best-selling creative fidget toy has added a new direction to its line with the introduction of the Shashibo Holographic Series. The announcement was made by Kevin Daniels, President of Fun In Motion Toys. The newest group of cubes – Polar, Solar and Vapor – features fascinating, mesmerizing holographic and ultraviolet light patterns that appear and disappear with every twist and turn, delivering an innovative dimension to creative play.
Unicorn Entertainment Limited, Tencent Video, along with independent IP creators and distribution company Epic Story Media Inc (ESM) are bubbling-up to launch the newest 3D animated preschool series, Bubble’s Hotel. Created by Korean native, Narae Ha (Rainbow Ruby), and written by Vancouver-based showrunner, Nancy Lees (Slugterra), the show marks the first collaboration between the companies that was supported by Creative Wealth Media, a film and television financing company and partners with BRON Studios, who owns a minority share of ESM.
Crayola, the global leader of creative expression products and award-winning digital studio, TheSoul Publishing (5-Minute Crafts, Bright Side), announces a partnership launching this month to co-produce original branded crafts and DIY digital content for Crayola owned YouTube and social channels. The initiative, which also includes TheSoul Publishing supporting Crayola’s social media strategy, will harness the creativity of Crayola, and combine it with the expertise of 5-Minute Crafts, to produce colorful and innovative content, drive audience growth, and increase global engagement.
One of a very small number of public relations agencies focusing only on children’s products and toys, KidStuff PR offers a unique and targeted approach to publicity, promotions, and creating a buzz. The 29-year-old agency’s specialization has led to close relationships not only with key media influencers, but also in the toy industry community—exemplified by the agency’s past public relations roles with the Astra, the Toy Association and scores of manufacturers worldwide. KidStuff PR has fostered relationships with a vetted group of over 200 influencers for over a decade. Recently, the agency has mentored and sought out partnerships with influencers who are families of color to diversify the life experiences of influencers who review clients’ products. This aspect of the agency’s influencer portfolio and the relationships it has built appealed to Fireside Games. The world of toy influencing has been dominated by white families, and Orman saw a need to address it.
As Ravensburger welcomes its 140th anniversary and Disney celebrates 100 Years of Wonder, consumers are invited to bring the magic home with a new line of games and puzzles that reflect both companies’ legacies of fun. From games featuring classic Disney animated characters to puzzles with Star Wars-inspired artwork to the debut of trading card game Disney Lorcana – 2023 will be packed with fan-favorite products for customers of all ages.
Boat Rocker, an independent, integrated global entertainment company, has announced a range of new deals for its rapidly growing Dino Ranch franchise across the Americas. The seven new licensees will significantly extend the number of categories and products available for this dino-might brand. Little rancheroos in the U.S., Canada and Latin America will soon be able to engage with a multitude of new products including jigsaw puzzles, games, hand puppets, party goods, wheeled goods and protective gear, youth electronics, sound books and apparel.
