Search Results for: toys r us

Rainbow High Debuts Premium Edition Paris Hilton Collector Doll

MGA Entertainment (MGA), one of the world’s largest and fastest-growing privately held toy and entertainment companies, and creator of Rainbow High fashion dolls and animated series, has debuted its first-ever celebrity fashion doll: the Rainbow High Premium Edition Paris Hilton Collector Doll. Rainbow High, an animated series on Netflix and YouTube, is based on the inclusive, rainbowinspired line of dolls adored by kids, their parents and adult collectors, that encourages viewers to #LetYourTrueColorsShine. This season, the show has followed the lives of fashion-forward characters from the fine arts school, Rainbow High, as they embark in “Rainbow Vision,” a friendly music competition alongside other high schools like Shadow High. Earlier this year, Paris Hilton made a cameo appearance on the hit show as Headmistress of Pacific Coast High School, marking a historic first celebrity partnership for the modern fashion doll brand. Now, Paris is making an all-new debut as Rainbow High’s latest collector doll, appealing to Paris fans, Rainbow High fans, and collectors alike.

Jazwares’ Laura Zebersky Named Chair of the Board of Directors for Make-A-Wish, Southern Florida

Laura Zebersky, president of Jazwares, the #5 toy company in the US, has been elected to chair the Board of Directors for Make-A-Wish Southern Florida. Zebersky has served on the Southern Florida chapter’s board for three years. She succeeds Richard Weissman and will lead the organization during a two-year term, which will include the opening of the Finker-Frenkel Wish House, a permanent home in Miami’s Overtown neighborhood for the nonprofit and the critically-ill children and families it serves.

The Toy Authority Announces Winners of 2022 People’s Play Awards

The Toy Authority, the leader in short form video focused on toys, announced today the winners of the 2022 People’s Play Awards. Consumers had cast their votes for their favorite toys across 17 categories helping to create a list of the most-wanted products just in time for the holiday shopping season.  “The high voter turnout showed the consumer’s passion for toys,” said Jim Silver, CEO of TTPM/ The Toy Authority. “While many categories were close, the current popularity of Squishmallows, LEGO,Barbie and Hot Wheels really stood out. The People’s PlayAwards are designed to amplify a variety of play patterns across different categories to help holiday shoppers see some of the most popular toys for this holiday season.” 

The 20th Annual Chicago Toy & Game Fair ‘CHITAG’ Resumes In-Person Event on December 10 & 11, 2022

On December 10th and 11th the 2022 Holiday Chicago Toy & Gift Fair (CHITAG), North America’s largest toy & game fair open to the public, will be resuming their annual in-person event after a 2-year hiatus due to COVID. This marks the 20th year for CHITAG, which will take place at a new venue this year: the Donald J. Stephens Convention Center in Rosemont (5555 N River Rd Rosemont, IL 60018).    As one of the only toy and game fairs open to the public, thousands of families expected to attend will experience immersive events, interactive exhibits and activities for all ages. This year’s highlights include a Gel Blaster Activation, craft and build at the Spaghetteez booth, fan favorite the Oscar Mayer Wienermobile, Giant Jenga games, the Beer and Board Game Garden is back, plus magicians and characters including Greg Heffley from Diary of a Wimpy Kid, sports mascots, and booths with the hottest holiday toys and games from industry leading companies. 

Hape Launches New Campaign for Holiday 2022

Hape, the leading manufacturer of affordable, high quality toys, inspires the next generation of play, with its newest upbeat holiday campaign ‘Unwrap Their Potential.’ The global commercial launch demonstrates that the holidays are more than about receiving toys, but about uncovering the endless possibilities and potential for children as they discover new ways to play and develop fundamental skills needed to grow.

Stranger Things: Demopets Funboxx with Ultra-Rare Eleven Drops Nov 30

Eleven is here to defend against the horde of creatures from the Upside Down…just in time for the holidays. Mighty Jaxx, the award-winning integrated future culture platform, is releasing a new Stranger Things: Demopets Funboxx series.  This collection offers something for casual collectors and impresses hardcore collectors with quality vinyl art toys, all connected by a captivating story. Fans can collect all six demo species and potentially find the ultra-rare Eleven herself in these fun and exciting blind boxes – Stranger Things: Demopets Funboxx.

MGA Entertainment Launches Its New MGA’s Miniverse Make It Mini Food Line

MGA Entertainment, Inc. (MGA), one of the world’s largest and fastest growing privately held toy and entertainment companies, has announced two never-before-seen, innovative collections just in time for holiday gift giving – MGA’s Miniverse Make It Mini Food Diner Edition and Make It Mini Food Café Edition. Delivering hands-on fun to make a mini food masterpiece for the first time ever, MGA’s Miniverse is the only brand of toys bringing highly detailed, fully functional everyday items into mini form. The new line is expected to grow into the company’s next billion-dollar ball brand.

Endemol Shine North America’s Senior Vice President Tamaya Petteway to Lead Studio’s Licensing Team Again

Endemol Shine North America’s Senior Vice President Tamaya Petteway has added oversight of the studio’s licensing team for a second time and industry veteran Chris Lucero has joined the Banijay-owned studio as Executive Director of Licensing Partnerships. Petteway, who has been with Endemol Shine North America since 2015 and most recently served as Senior Vice President of Brand and Digital Partnerships, has taken on oversight of the studio’s licensing department for a second time. Petteway, who formerly led the company’s licensing initiatives from April 2016-August 2019, will now lead the newly named Brand Partnerships, Licensing and Digital team for the studio.