M.O.F.O.S Action Figures Launch this Month
The M.O.F.O.S 4-inch plastic action figure collectibles will be released direct to consumer and via upscale action figure retailers.
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Squishmallows Easter Squad Delivers Basketful of Fun
Kellytoy unveiled a collection of new spring-themed Squishmallow characters for Easter, including bunnies, eggs, and newly hatched chicks.
ChizComm Signs Bazooka Candy Brands
ChizComm extended its partnership with the Topps Company as the PR agency of record for confectionary company Bazooka Candy Brands.
WIT Opens 2021 Wonder Women Nominations
Coinciding with WIT’s 30th Anniversary, the 2021 Wonder Women Awards are expected to be held for the first time in Los Angeles in late September 2021.
DAM LLC Adds More European Brands to Catalogue
Belgian distributor DAM LLC, which arrived on the U.S. toy scene at ASTRA Marketplace in Pittsburgh, expands its 2021 catalogue to three European brands.
KidStuff PR to Represent Hess Toy Truck in 2021
KidStuff PR, recently appointed to represent Hess Toy Truck, will continue the tradition of unveiling each truck released in 2021.
Wow! Stuff to Develop CoCoMelon Line
Wow! Stuff announced the signing of a multi-territoy licensing agreement with Moonbug to develop a product line based on CoCoMelon.
Nintendo and JAKKS Pacific Renew Toy Partnership
JAKKS extends its global toy rights with Nintendo of America, Inc. and will continue to design, manufacture, market, and sell Nintendo and Super Mario branded toy lines worldwide.
Appell Named Toy Association SVP, Marketing Comms
The Toy Association announced Adrienne Appell has been promoted to senior vice president of marketing communications, effective January 1, 2021.