Guest contributor Deirdre Fanzo explores how food and beverage brands are moving back into the toy aisles and the collectibles space, in particular, is creating new opportunities for food-fueled fun for both adult and kid toy collectors.
The Toy Association offers its top tips for safe summer fun for toy companies and retailers to leverage and help spread the word.
LEGO expands its partnership with Universal Brand Development and Illumination with LEGO Despicable Me sets, timed to the 2020 film, Minions: The Rise of Gru.
Herschend Entertainment Studios named Alpha Group as the global master toy partner in the multi-year collaboration.
Toys & Family Entertainment (TFE) Publisher Bob Glaser shares his thoughts on the potential impact of the trade wars on the toy industry.
Universal Brand Development will support Illumination’s upcoming sequel, The Secret Life of Pets 2 with product from best-in-class partners.
SYBO Games, the studio behind Subway Surfers, has appointed Alpha Group as global master toy licensee for its mobile game phenom.
Brand Central will build out an all-new consumer products program around the returning family game show, Are You Smarter Than A 5th Grader.