aNb Media News, September 27, 2011
- Time to Play Announces Holiday 2011 Most Wanted List
Search Results for: toys r us
Fisher-Price to Become its Own Brand
Fisher-Price has created Signature Style, a concept that will turn Fisher-Price’s iconic red scallop logo into its own brand. A style guide was released to potential licensees this summer. Licensed products are expected to be in stores late 2012, with a full-scale roll-out in 2013.
Skylander Spyro’s Adventure
Due out this fall, Skylander Spyro’s Adventure is a first-of-its-kind game that merges the world of video gaming with the physical play pattern of action figures— a combination that has the potential to change the face of gaming as we know it.
aNb Media News, September 20, 2011
- Hasbro Launches Sesame Line with Elmo and American Idol’s Randy Jackson
- Fisher-Price, Sherwin-Williams partner for Website, Paint Line
- Brodsky Leaves Nickelodeon
Entertainment Marketplace: Strawberry Shortcake
This fall, the Strawberry Shortcake brand gets a new look thanks to a new character on the second season of Berry Bitty Adventures.
aNb Media News, September 15, 2011
- Oaktree Capital Looks to Acquire Jakks Pacific
Navigating Social Media: Part 2
Here are some helpful websites to build and track your social media outreach.
Navigating Social Media
Klout score. Alexa ranking. Google analytics. Search engine optimization. Hashtag. If these terms are una lingua straniera—a foreign language—then it’s time to get educated. At one time, reaching a target audience was relatively easy. Everyone knew that TV ads worked in certain instances while a print campaign was better in other situations. There were tried-and-true ways to get the word out about a product. The plan was crafted and implemented and then everyone waited for the sales to start rolling in.
You’re Hired
- Goldsmith Joins Henson Co.
- Jada Expands U.S. Management Team
- Coolabi Hires Dyson