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Youtube Comedy & Gaming Duo, LankyBox Partners with Bonkers Toys

LankyBox, the most highly viewed YouTube gaming duo in the world, has partnered with Bonkers Toys to create their first retail toy line. Stars Justin and Adam, along with their cast of animated characters including Boxy, Foxy, and Rocky, create high-energy, laugh-out-loud videos such as challenges, gaming and shorts. LankyBox averages over 1.5 billion video views per month with 18.6 billion lifetime views. Their videos are youthful and family-friendly making the brand an ideal fit for a toy launch.

The Inimitable Randimals Toys Make Their Debut

Randimals, a new company out of Sun Valley, Idaho announced the launch of its new plush and hard Randimals toys. These loveable creatures embody the mantra, “What makes us different, makes all the difference in the world!” Randimals are made up of two different animals, which means they are a unique blend of personalities, characteristics, instincts and skills. The heart of the Randimals story is about celebrating difference. It’s about recognizing that we are all unique and that it’s our differences that make us special.

WildBrain CPLG Conjures Up Moose Toys’ Magic Mixies Representation Deal

WildBrain CPLG, one of the world’s leading entertainment, sport and brand licensing agencies, is partnering with Moose Toys to handle representation of the global toy company’s mega hit, sell-out sales success, Magic Mixies Magic Cauldron and planned line extensions for the brand. Under its dedicated North America office, WildBrain CPLG will represent Magic Mixies in the U.S. and Canada to build a cross-category merchandise offering targeting kids aged 5-8 years old. The initial focus for the consumer products roll-out will be on the apparel, sleepwear, publishing, accessories and homeware categories. Moose will be building the brand’s presence even further with a comprehensive content plan later this year.

ZAG Names Megalicense as Licensing Agent for Russia and CIS Region

Award-winning independent animation studio ZAG has signed Megalicense, the leading licensing agency across Russia and CIS, to represent its ZAG Heroez brand portfolio, headlined by the pop culture hit Miraculous – Tales of Ladybug and Cat Noir. The announcement was made today by Julian Zag, EVP, Global Operations and Head of Consumer Products.

Genius Brands Names Cindy Kelly Head of Ad Sales for Kartoon Channel!

Continuing to bolster its executive team for the rapidly growing Kartoon Channel!, Genius Brands International (“Genius Brands”) has announced the appointment of Cindy Kelly to the newly created position of Head of Advertising Sales & Co-Chief Revenue Officer for Kartoon Channel!, working alongside Todd Steinman, who was recently appointed Co-Chief Revenue & Marketing Officer.

MGA Sweeps NPD Results with Five #1 Selling Toys

MGA Entertainment is the fastest growing and largest privately held toy company in the US and has continued to design and manufacture top-selling toys in categories, securing its spot as number one. “#1 across five categories speaks volumes to the quality and versatility of our product offerings. We are proud that four of our brands have been recognized as top-sellers in this year’s NPD report and look forward to another exciting year of innovation ahead,” says CEO & Founder of MGA, Isaac Larian.

Steve Markey named to VP of Sales and Marketing at Hog Wild Toys

Oregon-based Hog Wild Toys, LLC has welcomed Steve Markey as the new Vice President of Sales and Marketing for North America, it was announced today by Jy Liao, president. In his new role, Markey will take the reins on all marketing initiatives and lead the Hog Wild North American sales teams with a strong directive to focus on the novelty foundation of the company.

Moose Toys Goes “Above & Beyond” with Advance Preview of New “Octonauts” Toy Line

Moose Toys a leading innovator in the toy industry, revealed today the highly-anticipated first-look at its new Octonauts toy line, launching August 2022. In partnership with Silvergate Media, Moose will release a range of vehicles, figures, plush and playsets based on the popular animated TV property “Octonauts” and its latest new series, “Octonauts: Above & Beyond,” to preschool toy aisles nationwide. Moose will continue the Octo-fun with line expansions, including new characters, vehicles and more, in late 2022.

Jada Toys Releases High-end Collectible “The Batman” Die-cast Batmobile with Figure

In celebration of the upcoming feature starring the Caped Crusader, collectors can expect intricate crafting with expert styling and extraordinary attention to detail from Jada Toys 1:18 Die-cast Batmobile, a replica that pays homage to the vehicle seen in the highly anticipated “The Batman” film. A leading manufacturer of premium collectibles, Jada Toys, in collaboration with Warner Bros. Consumer Products and DC, will introduce the Batmobile, which takes its styling cues directly from the film and features angular lines, hints of muscle car styling, a detailed interior, and working lights, doors and hood.