Features
Skechers Marketing Program Steps Out

The footwear company, Skechers, launched an entertainment division with Zevo-3 as its first animated series. With all the options available to kids, the challenge the company faced was cutting through the entertainment and promotional clutter. Skechers took it one step at a time using its core business to reach consumers by putting a DVD of the series inside every shoebox sold to kids.

Catching Up With...
Catching Up With Brian Jablon, Executive Vice-President, Pacific Play Tents

Pacific Play Tents, born out of the camping equipment company Stansport, started more than 15 years ago when the employees’ children would come to the Stansport facility and play in the tents. The next logical step was to create a line for children. That line, now a separate company, encompasses tents, play chutes, folding furniture, toy tunnels, and so much more. This year the company is introducing a line of products based on Jim Henson’s Dinosaur Train property. In addition, a line of environmentally conscious items made of bamboo will also be available.