WIT Rings Opening Bell at Nasdaq Stock Exchange to Kick Off Toy Fair
The Women in Toys kicked off Toy Fair by ringing the opening bell at the Nasdaq Stock Exchange.
25 Years of KidStuff
KidStuff PR celebrates 25 years in business this year. TFE chatted with its founder Lisa Orman about the history of the company, and how her strategy toward public relations has changed to match the needs of her clients and service the specialty toy industry.
Celebrating and Nurturing the Inventor Community
To support inventors and designers of all levels, this year organizers of Toy Fair New York have expanded and enhanced the Creative Factor programming.
Far Out Toys’ Pulp Heroes to Get Star Wars Treatment
Far Out Toys announced a new deal with Disney that brings the Star Wars universe to its new line of Pulp Heroes collectibles.
Carmen Sandiego Names Toy, Dress-Up Partners
Brandgenuity partnered with Goliath Games, Basic Fun!, and Spirit Halloween to further the licensing program for Houghton Mifflin Harcourt’s Carmen Sandiego, now airing as a Netflix original animated series.
Hasbro Reveals Exclusive Transformer/Ghostbusters Figure
Hasbro and Sony Pictures Consumer Products have teamed up for the first-ever Transformers-Ghostbusters Collaborative figure, the ECTO-1 ECTOTRON.
ZURU Officially Launches Bunch O Balloons Self-Sealing Party Balloons
ZURU Bunch O Balloons Self-Sealing Party Balloons nixes the need for blowing, tying, and stringing, inflating multiple balloons at once.
WowWee Named Wiggles’ North American Master Toy Partner
The Wiggles named WowWee as its master toy partner for North America.
LeapFrog Reveals RockIt Twist, New Gaming System
LeapFrog unveils RockIt Twist, a new gaming system for kids with some hidden educational value.