Little Tikes Hosts Global ‘World’s Biggest Play Date’ Events
In celebration of its 50th anniversary encouraging kids and families to “Play Big,” Little Tikes will host the World’s Biggest Play Date on May 18.
Toy Association to Trump: Don’t Tax Toys
In response to the Trump administration’s proposed 25 percent tariffs on $300 billion in Chinese imports, which includes children’s toys, the Toy Association says the proposal would irreparably harm American families, jobs, and businesses.
It’s Game On For Tetris and New Partners Ravensburger, Blues Clothing
Lisle Licensing has secured new deals with Ravensburger and Blues Clothing on behalf of the popular video game brand Tetris, which celebrates 35 years.
Jazwares Launches NANABLES Toy Line
Jazwares introduced NANABLES, a new line of collectibles featuring ultra-small dwellings inhabited by kawaii-cool Nanos characters.
Swimways Kicks Off First International Learn to Swim Day
Swimways will host its first International Learn to Swim Day program on Saturday, May 18, encouraging parents and caregivers to take steps to ensure their kids learn to swim not only for fun, but for their safety. Swimways founded its National Learn to Swim Day program in 2012, held on the third Saturday of May each year. This year, Swimways expands the program internationally and teams with PAW Patrol to…
Mister Rogers Neighborhood Welcomes New Partners
Fred Rogers Productions and Brand Central sign new partners for Mister Rogers Neighborhoo, ahead of the upcoming Tom Hanks film.
NPD Group Names New Head of Europe Toys
The NPD Group named François Klipfel as president of the company’s Europe Toys business. Klipfel started his career in sales at Procter & Gamble before he moved to the point-of-sale business within GfK France in 1993. Over the past 25 years, he had different roles in the commercial team of GfK, including deputy managing director and member of the management board of the South West Europe region. In his…
Jakks Pacific Named Master Toy for ‘The Last Kids of Earth’ Series
Atomic Cartoons and Cyber Group Studios entered into a master toy agreement with Jakks Pacific Inc., for The Last Kids on Earth series created by Max Brallier.
MGAE Hires Ratna Kirpal as VP, Global Licensing
MGA Entertainment taps former Disney executive Ratna Kirpal to lead global licensing for its top-performing brands such as L.O.L. Surprise! and Little Tikes