October 2020 - Page 3 of 10

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Luki Lab’s new lines, available now on Amazon, feature Gujo Adventure and Pinxies, two STEM authenticated creative building lines.

Tonka and its spokesperson Shaquille O’Neal have a new message for kids: ‘Let’s Go Play!’

Mattel reported net sales were up 10%, with strong sales growth of Barbie products in the third quarter of 2020.

Fans were asked to submit 60-second videos depicting stories inspired by imaginative playtime with Schleich figurines and playsets.

Hess pays tribute to first responders with the launch of the first-ever ambulance as its annual Holiday Toy Truck for 2020.

TOMY has signed a deal with Electronic Arts Inc. to bring the Plants vs. Zombies video game characters to life with plush toys.

Konami Cross Media, NY, Inc. signed the Wildflower Group to develop and launch the new Yu-Gi-Oh! e-commerce shopping experience.

Toy and game industry professionals from around the world will perform in a virtual talent show from People of Play premiering Friday, November 20.

This marks the third year the retailer is sharing a list of holiday must-haves for Disney fans, families, and gift-givers alike.