Sesame Workshop, the global impact nonprofit behind Sesame Street, launched a new public service announcement (PSA) video with the Ad Council for their “Love, Your Mind” campaign developed with Huntsman Mental Health Institute. The video features Elmo and his friends highlighting the benefits of humming for people’s overall emotional well-being.
The Pokémon Company International has released the latest expansion in the best-selling Pokémon Trading Card Game, Scarlet & Violet—Temporal Forces, available beginning now at participating retailers worldwide, including Pokémon Center, the premier online destination for official Pokémon merchandise. Initially introduced in the Black & White Series, ACE SPEC cards return to the Pokémon TCG in Scarlet & Violet—Temporal Forces. ACE SPEC cards have powerful effects, but each deck is limited to only one ACE SPEC card. Furthermore, ACE SPEC cards in Scarlet & Violet—Temporal Forces feature a new eye-catching magenta design and can appear as Trainer or Special Energy cards.
On National Beyblade, also known as 3-2-1 Day, ADK Emotions NY Inc and T-Licensing Inc revealed the global launch of Beyblade X. After a successful premiere in Asian territories in 2023, Beyblade X will showcase new animation and exclusive experiences for Beyblade fans. Hasbro Inc., a long-standing partner, will release Generation 4 products worldwide later this year. “Bey-fans around the world have embraced 3-2-1 Day, and this year, we’re especially thrilled to celebrate with the generations of fans, as we kick off our 25th anniversary,” said a representative from , ADK Emotions NY. “With the highly-anticipated U.S. launch of the Beyblade X animation series this summer, Bladers will be ready to battle like never before!”
Perfetti Van Melle Licensing is thrilled to unveil an extraordinary collaboration between American Tourister and Chupa Chups, bringing together two iconic brands to infuse our travels with a burst of joy and excitement. Inspired by Chupa Chups’ “Live the Flavor” attitude, this collection embodies the bold street influences and urban vibes of American Tourister. Each piece features playful designs where iconic flavors meet kaleidoscopic colors, resulting in trendy, functional and high-quality travel accessories.
Hape International, the premier German educational toy brand and leader in development and manufacturing of high-quality wooden toys build to last, has received Circana’s Toy Industry Award for the Top-Selling Toy in the Musical Instruments class for the Learn With Lights Piano. The Learn With Lights Piano is recognized as the number one selling toy in the U.S. according to Circana’s 2023 Global Toy Industry Performance awards.
MGA Entertainment, one of the largest and fastest growing privately held toy companies in the world, has announced the premiere of the fifth season of its hit animated series based on No. 1 fashion doll in 2023, Rainbow High, available globally on YouTube March 22 and offered in many languages on Rainbow High localized YouTube channels. The new season, “Rainbow World,” produced by MGA Entertainment and animated by Pixel Zoo Australia, is set to feature a fantastical take on the Rainbow High storylines and characters that kids and families know and love. The brand continues to demonstrate its commitment to growing in a way that keeps play value, creativity and themes of confidence and self-esteem top of mind with its Spring products and the launch of imaginative new entertainment content.
ThinkFun Sesame Street Zingo!, the most recent addition to the award-winning and best-selling Zingo! line, is now available for purchase on Amazon. Beloved by parents, kids, teachers and speech therapists alike, Zingo! brings fast-paced excitement and learning to the classic game of Bingo. Now with a Sesame Street twist, Sesame Street Zingo! introduces a new Cookie Monster Zinger – the Zingo! tile dispenser – and more from the world of Sesame Street.
ToyMonster, in partnership with Addo Play and Libertas, announced the newest launch of Fugglers with the Laboratory Misfits Edition, available for a limited time at Walmart stores and Walmart.com. With a cult-like fan following, Fugglers are funny-ugly plush monsters, on a mission to ruin lives and warm hearts with their mischievous antics and straight-up bonkers appearance.