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Steiff, the inventors of the teddy bear, first brought James Bond to life in teddy bear form earlier this year with their Limited Edition James Bond “Dr. No” Musical Bear. The Dr. No Numbered Edition is a beautifully made musical bear with an internal wind-up musical box (a unique Steiff attribute), that plays the iconic 007 theme tune. The bear was crafted by hand in a limited edition of 3,000 bears, of which few are still available at Steiff and 007.com. Few figures are as iconic as the original international man of mystery, secret agent James Bond, cutting a sophisticated picture in his immaculate suit. The character is so widely beloved that all things Bond are celebrated annually on October 5th, in an homage to the date of the World Premiere of the first James Bond Film Dr. No on October 5th, 1962.

At the 2024 Licensing Expo, Dr. Seuss Enterprises will showcase a range of new initiatives including the roll out of new consumer product lines, breakthrough initiatives, new entertainment projects, as well as the growth of their longstanding portfolio partners. Dr. Seuss Enterprises, a leading global children’s entertainment company, continues to stay dedicated to promoting literacy, education, self-confidence, and the wonderful possibilities of a child’s imagination through the works of Dr. Seuss. For over three decades, Dr. Seuss Enterprises has stayed true to their vision of inspiring generations of readers and driving their status as a true pop culture and entertainment mainstay by inking hundreds of licensing deals in virtually every category and accelerating its global entertainment presence fueled by several new projects in development with the world’s most respected studios, creators and publishers.