Toikido Strengthens US Presence with Major New Hire, Establishing Toikido USA
Fast-growing entertainment company Toikido announced the appointment of industry veteran Darryl Lai as its new Managing Director for the Americas. This strategic move establishes Toikido USA. Lai will report to Will Ochoa, the company’s Chief Commercial Officer. Founded in 2020, London-based Toikido has experienced rapid success since its inception, already selling nearly 20 million products, across 75 countries in more than 100,000 stores.