WowWee Debuts Pixie Belles, Largest UNTAMED Character Yet
WowWee unveils new products and brand extensions at the North American International Toy Fair, including its debut of new interactive pets, Pixie Belles and UNTAMED Legends Dragon.
As Kids’ Content Gets Shorter, Strategy Gets More Complex
As short-form content continues to be a go-to piece of the puzzle for kids’ entertainment, lending itself well to how kids are watching, we take a look at the overall state of kids entertainment and the complex strategy to finding success.
Jakks Debuts Godzilla Toys
JAKKS Pacific, in collaboration with Toho and Legendary Entertainment, announced the global launch of its new line of Godzilla toys inspired by Warner Bros. Pictures’ and Legendary Entertainment’s Godzilla: King of the Monsters, hitting theaters May 31, 2019.
Star Wars Lightsaber Academy Revealed
Hasbro’s new Star Wars Lightsaber Academy Interactive Training System lets kids train to become a lightsaber master
Wicked Cool Unveils Toy Line Inspired by Top Fortnite Player ‘Ninja’
Wicked Cool Toys (WCT) unveils its new Ninja product line at the 2019 International Toy Fairs in Hong Kong, London, Nuremberg and New York.
Funko Acquires Forrest-Pruzan Creative
Funko makes move into games aisle with the acquisition of Forrest-Pruzan Creative, the board game development studio behind games such as Disney Villainous, Harry Potter: Hogwarts Battle, Bob Ross – Art of Chill, and Choose Your Own Adventure – House of Danger.
The Kidult Rising: How Today’s Adult Fans Offer New Opportunities for Brand Owners
Geek culture has fully infiltrated the mainstream, and with sales of toys for adults rising, this means new opportunities for brand owners.
Buffalo Games to Launch Pokémon Puzzles Line
Buffalo Games will release a new line of Pokémon-themed jigsaw puzzles.
MGA Highlights 50th Anniversary Plans with Tentpole Events, More
Little Tikes is turning 50 and is celebrating with the PLAY BIG! campaign, featuring a new brand mission, new entertainment, and global events that invite parents and kids to play together.