- Gary Knell Leaves Sesame; H. Melvin Ming Named Successor
- Techno Source to Develop Electronic Handheld Tetris Games
- Wonder Forge Launches App-Enabled Preschool Game
- Imperial Toy and Kidz Bop to Launch Pop Star Toy Line
- New Discovery Kids Toys
- Rapunzel Welcomed As 10th Disney Princess
This fall, the Strawberry Shortcake brand gets a new look thanks to a new character on the second season of Berry Bitty Adventures.
Nickelodeon’s popular Victorious is now in its second season, and a comprehensive licensing program will allow fans to interact with the show in new ways.
Despite the popularity of 3-D movies, 2010 saw a decline in the number of movie tickets sold. As we enter into another summer movie season, the all-important question arises: Will people go to the movies this year?
Summertime means that kids are out of school and playing outdoors. It also means unbearable heat. This is where the water toys category comes in. Water toys offer many options to help kids stay cool and have fun, whether sliding down a water slide or engaging in battles with water blasters.
At the end of last year, Muhammad Ali Enterprises selected GreenLight, a global media licensing, talent negotiation, and rights representation consultancy, to represent the iconic boxer. GreenLight will handle advertising and promotional opportunities for personality rights and trademarks, including Muhammad Ali’s name, image, likeness, signatures, and characterizations on an exclusive basis in Europe and Asia Pacific. David Reeder, vice-president of GreenLight, talks about the types of opportunities the company is seeking for Muhammad Ali.
Since its debut in 2008, 50 million users worldwide have registered on MoshiMonsters.com. The massively multiplayer online (MMO) game for 6–12 year olds continues to add 100,000 new registered users per day. By the end of 2011, Mind Candy, the company behind Moshi Monsters, estimates that there will be 60 million registered users worldwide, with half of them in the U.S. Licensing programs in the UK and Australia have already proven successful for the brand. Eric Karp, head of licensing Americas at Mind Candy, explains how the company will bring a Moshi Monsters licensing program to the U.S. this summer.
Driver Dan’s Story Train, a preschool series with an emphasis on storytelling, debuted in the U.S. on PBS Kids Sprout in November 2010. Andrew Kerr, founder and commercial director, Aoh!K Commercial Limited, the brand’s UK-based licensing and merchandising agent, is looking to leverage Driver Dan’s Story Train’s success on Sprout by adding key consumer product partners in the U.S. throughout the year.