Nintendo Launches Marvel Ultimate Alliance 3 Game at Comic-Con
During San Diego Comic-Con, Nintendo focused exclusively on the Marvel Ultimate Alliance 3: The Black Order game, which launched on July 19 exclusively for the Nintendo Switch system.   “We are excited to give everyone a chance to play some of the newly announced games that will be launching later this year and check out what’s currently available on Nintendo Switch,” said Nick Chavez, Nintendo of America’s senior vice-president of sales and…
Gaming Retail
GameStop, R/GA Pilot New In-Store Experiences for Gamers
GameStop announced a strategic partnership with global innovation design firm, R/GA, to strengthen its focus on creating unique in-store experiences as part of its strategic move in re-affirming its place in the video gaming culture. The partnership with R/GA’s Austin and Chicago teams is part of GameStop’s broader business transformation strategy to evolve its efforts in cultivating innovative customer-centric opportunities to bring video game culture to life in every neighborhood.…
Niantic Acquires Beasts of Balance Creator, Sensible Object
Niantic, developer of Pokémon Go and Harry Potter: Wizards Unite, has acquired the London-based games company Sensible Object.   Founded in 2014, Sensible Object is games developer than bridges the gap between physical and digital play to create uniquely differentiated gaming experiences. It is perhaps best known for its crowd-funded games, Beasts of Balance and Alexa voice-activated game line, Voice Originals. Sensible Object builds on the work of founder Alex…