The retail sales of licensed merchandise and services grew to $289.3 billion in 2018. Notably, an average of 79 percent of respondents’ business came from brick-and-mortar.
Activision and Blizzard Entertainment franchises continue to grow beyond gameplay, with consumer products that innovate its leading gaming brands.
Sony Pictures Consumer Products revealed a lineup of global licensing and merchandising opportunities and partnerships for its TV and film properties.
Global Icons debuts its first acquired brand, the experiential retailer Fred Segal, at Licensing Expo.
DreamWorks Animation announced Jurassic World: Camp Cretaceous, an animated action-adventure series, is set to debut globally on Netflix in 2020 as part of an ongoing multi-year agreement with Netflix to produce original animated kids and family programming.
Konami Cross Media NY continues to expand the Yu-Gi-Oh! brand program. The company has signed new licensing partnerships with Tioneer, FYE, Loot Crate, and Fun.com.
Carson Dellosa Education acquired Kids Station Toys, and with it assumes the role of Fisher-Price licensee for youth electronics.
Kingsmen Xperience expands its current licensing agreement with Hasbro to open Nerf family entertainment centers in the U.S. market.