Category: Licensing

Sesame Workshop, the nonprofit educational organization behind the iconic Sesame Street, has named Just Play, a globally recognized leader in preschool toys, as its multi-territory master toy licensee for North America, Latin America, Europe, the Middle East, and Africa. Under this multi-year partnership, Just Play will manufacture and market an expansive array of products featuring beloved Sesame Street characters including Elmo, Cookie Monster, and Abby Cadabby. The company will also support Sesame Workshop’s mission to help kids grow smarter, stronger and kinder.

Factory Entertainment, Inc. has announced the latest addition to its line of officially licensed high-end collectibles–a limited edition Sword Of Omens prop replica from the highly popular 1980’s cartoon series, ThunderCats.

Jazwares, a global leader in toys and licensing, has just announced a line-up of must-have officially licensed Pokemon toys that will be the perfect addition to your Pokédex…or collection. Pokémon fans of all ages will love the latest line of unique plush and figure sets. Cuddle up with the 24″ Cubone or 8″ Dratini Plush, or add some style with the 8″ Corduroy Plush. Build up different worlds with high-detail environment sets, or show off your Pokémon master style with the Deluxe Collector Lucario Figure.

Mondo TV, one of the largest European producers and distributors of animated content, has been appointed as licensing agent in Italy for the character brand and international phenomenon Gorjuss by brand owner Santoro Licensing.

With a mission to provide a platform to uplift, promote and remind children of color how unique, divine and magical they truly are, Afro Unicorn entrepreneur, innovator & founder April Showers has announced the expansion of her lifestyle brand for kids (ages 2 – 12), with new licensing partners signed and a retail launch planned this year.

In yet another breakthrough, Fun in Motion Toys has signed a worldwide licensing agreement with Rhino Records to produce a collection of Shashibo mystical magnetic puzzle cubes featuring the iconic artwork of the Grateful Dead.

Bulldog Licensing’s latest partner to celebrate the Care Bears 40th anniversary by joining the consumer products program, is luxury knitwear label, Chinti & Parker.

The global gaming phenomenon Cuphead is building upon its successful international presence with new and exciting products and partners tied to Netflix’s The Cuphead Show!, which debuted on February 18. Since launch, The Cuphead Show! has made the Top 10 Kids list in 90+ countries. Studio MDHR’s eight-time platinum-selling video game, Cuphead, has been a global sensation since its 2017 release and is continuing the momentum with new licensing partners across a wide range of product categories tied both to the new Netflix series and the classic video game, including publishing, apparel, home decor and novelties. Cuphead is represented for licensing and entertainment by King Features Syndicate, a unit of Hearst and home to some of the world’s most popular entertainment characters.

Boss Fight Studio, creator of fan favorite action figures, has acquired the license to develop action figures based on WildBrain’s Classic Strawberry Shortcake character and her friends. The deal, brokered by FanGirl Consulting and Brand Management and WildBrain CPLG, is the latest addition to a diverse array of iconic brands for Boss Fight Studio.