Licensing Archives - Page 174 of 232

Licensing

This New Masterchef Junior Cookbook is Milk Bar-Approved

Clarkson Potter, a division of Penguin Random House, will publish the second Masterchef Junior cookbook. Masterchef Junior Bakes! will include a foreword written by Masterchef Junior judge Christina Tosi, the chef, founder and owner of Milk Bar. The 100 recipes in MasterChef Junior Bakes! celebrate creativity, technique and embrace simple-to-sophisticated and sweet-to-savory baked goods. Young bakers will learn how to cream butter for Vanilla Bean Sugar Cookies, shallow-fry dough for…

Licensing News

Polly Pocket Brand Ambassador Sky Brown Proves Tiny is Mighty

Top pint-sized skateboarder Sky Brown is a new global brand ambassador for Mattel’s Polly Pocket. Embodying the brand’s message that Tiny is Mighty, the 10-year-old skateboarder is one of the youngest girls to compete and medal at a professional skateboarding competition. Sky Brown challenges the status quo and encourages other young girls to do the same—just like Polly Pocket. Last year, Mattel re-introduced Polly Pocket in its original…

Crawford the Cat Gets Activity Book

In the Sports Zone created the first Crawford the Cat Activity & Coloring Book. Through a deal inked with the children’s educational brand, In the Sports Zone developed an activity book targeted for kids ages 4-7. The activity book includes 48 full-color pages of content including educational games, puzzles, drawing, coloring, and more. The paperback activity book retails for $12.99 and is sold on Amazon. “In the…

Licensing

MasterPieces Acquires FANPANS, Fandom Bakeware Specialists

MasterPieces expands its sports-related product line into housewares with the acquisition of FANPANS, the line of silicone, sports team-themed culinary pans and molds.

Powerpuff Girls Add Superhero Style to New BIZUU Sportswear

The Powerpuff Girls joined with Polish fashion brand BIZUU to bring their style to a new sportswear collection. The collection marks the third collaboration between BIZUU and the superhero trio. It will include tops, sweatshirts, jackets, leggings and swimwear suitable for yoga, running, and swimming as well as team sports. While the partnership taps into the athleisurewear trend, it continues Cartoon Network’s efforts to build The Powerpuff Girls as a…

Here are the Nominees for the 2019 International Licensing Awards

LIMA has announced the 150 nominees for the 2019 International Licensing Awards.

Future Today Helps Launch Cyber Group Studios’ YayToons for OTT Channels

Future Today, the multi-platform video distribution company, has entered into a partnership with Cyber Group Studios to launch YayToons, the new Cyber Group Studios’ free app that features animated content for children ages 3–8.

Le Méridien Piccadilly Serves Up Peter Rabbit Afternoon Tea

Penguin Ventures is teaming up with Le Méridien Piccadilly Hotel to launch an official Peter Rabbit Afternoon Tea, in a deal brokered by Silvergate Media.

4K Media Rebrands as Konami Cross Media NY, Yuta Kose to Helm

Konami Digital Entertainment Co. announced that its New York City outpost, 4K Media Inc. has been renamed Konami Cross Media NY Inc. to reflect the company’s evolving, 360-degree approach to managing IP for gaming brands such as Yu-Gi-Oh!, Bomberman, Contra, and Frogger.