Licensing New Product Toys

Yu-Gi-Oh! Expands in Collectibles


Yu-Gi-Oh! signed new deals with First 4 Figures, Zag Toys, Tsume, Taka, and Kitsune to offer several collectible products at varying price points.


The new Yu-Gi-Oh! collectibles lines are expected to begin their retail and online rollout next month.


The announcement was made today by Jennifer Coleman, vice-president, licensing and merchandising, Konami Cross Media NY, which manages the Yu-Gi-Oh! licensing rights outside of Asia.


According to the terms of the agreements, First 4 Figures and Tsume will introduce collectibles at the higher-end of the price point scale. This includes resin collectible statues that will be sold exclusively online and pre-ordered by fans around the world (excluding Asia).


Taka will have a unique offering with its high-end sculptured busts available for sale throughout Europe.


Kitsune’s resin Seto Kaiba with Blue-Eyes Ultimate Dragon statue will be available in France and Monaco only.


Rounding out the offerings, Zag Toys, a division of Jazwares, will launch a line of collectible Domez Yu-Gi-Oh! toys available worldwide (excluding Asia) at a more kid-friendly size, price, and material.