Dumbgood, the premiere lifestyle brand by Bioworld, has released its new Sanrio 90s collection – additional apparel for the brand’s already famous Sanrio product line. Dumbgood’s Sanrio assortments have been a fan-favorite collection among streetwear enthusiasts and fashion trendsetters due to the stylish clothing inspired by the adorable diversity of Sanrio characters especially the ones introduced in the 1990s.
Innovative toy company, Fun In Motion Toys, creators of the #1 best-selling and STEAM-accredited Shashibo magnetic puzzle cube, proudly present a new artistic collaboration with world-renowned artist, Jumbie. This groundbreaking partnership unites Shashibo with the visionary behind the unique art movement “Spectral Art,” where artwork animates in the presence of color-changing lighting. The new Jumbie Artist Series Shashibo collection transcends the boundaries of art and play. Jumbie, acclaimed for his exceptional mastery of RGB light reactive pixels, has been revolutionizing the art world with his breathtaking creations. This trailblazing artistry takes center stage on Shashibo, adding an enthralling new dimension to the beloved magnetic puzzle toy. Shashibo contains 36 rare earth magnets and can transform into over 70 different shapes adorned with colorful Jumbie art.
The Little Tikes Company, the brand trusted by parents and loved by kids for nearly 55 years, and a wholly-owned subsidiary of MGA Entertainment, Inc (MGA), one of the world’s largest and fastest growing privately held toy and entertainment companies, today announced the launch of the Little Tikes Story Dream Machine. This all-new innovative portable projector is not only an engaging toy but is also an early reading tool and sleep solution. Little Tikes, in partnership with renowned publisher Random House Children’s Books brings story classics to life from beloved collections such as Little Golden Books.
Millimages, one of the oldest independent animation studios and IP developers in Europe, has appointed US agency Licensing Street to represent its iconic brand MOLANG in North America. MOLANG is an international TV, social media, licensing, and merchandising phenomena with over 950 consumer products from 80+ licensees, and 312 animated episodes broadcast worldwide. In the US the brand has had huge exposure and engagement to date with 85 million views on YouTube Kids and almost a million on the adult YouTube channel. In the US in 2023 alone, Molang reached 380K Tik Tok subscribers, 78K on Instagram and 32K on Facebook, while the six animated series have been aired in the US on Disney Junior, Netflix, Hulu, Kidoodle TV, Playground, and Hopster.
G FUEL celebrates a fantastic new era of the virtual pet game Neopets with a limited-edition collection featuring remastered G FUEL Energy Formula products, a Neopets x G FUEL Slushie Cup and collectible G FUEL Doodlez Charms accessories. The collaboration, which debuted at San Diego Comic-Con International 2023, features three fan-favorite flavors with adorable Neopets characters on the packaging, available for the first time in 15-serving tubs: Electric Blue Slushie (Snow Cone), Cheops Slushie (Cherry Pomegranate/Clickbait), and Loveberry Slushie (Raspberry Lemonade/Hype Sauce).
Holiday Hill Farm, home of beloved holiday icon Spookley the Square Pumpkin (www.spookley.com), and GUND, a leading plush toy creator owned by Spin Master, have revealed the all-new plush hitting shelves this fall at major retailers and specialty stores around North America and on GUND.com. The initial lineup features two sizes of Spookley including 3-inch and 6-inch and will be on display at the GUND booth (#1635) during Toy Fair in New York September 30 – October 3. Additionally, Spookley will make his debut at Toy Fair’s annual opening day costume parade and ribbon cutting and appear at the Halloween “Boolevard” pavilion for photo opps immediately after the opening ceremony.
The FEMA Ready Campaign and the Ad Council have partnered with ZAG HEROEZ Miraculous – Tales of Ladybug and Cat Noir, for a national public service advertising (PSA) campaign that will feature the globally loved superhero characters to increase awareness for emergency preparedness among children across the nation. The campaign will commence Aug. 10, 2023. In the animated series, secret superheroes Ladybug and Cat Noir must put their planning skills to good use to defend their beloved city of Paris from evil forces. And in the Ready Campaign PSAs, the characters show families that you don’t need to be a superhero to use good planning skills to be prepared. The initiative includes billboards and bus shelter advertising, as well as 30 and 60 second PSAs that will air in donated media throughout the country.
Bioworld, the leading manufacturer and distributor of fashion, pop-culture, and lifestyle licensed products, announced its official acquisition of Portland Accessories. Portland Accessories is a designer and licensee of headwear for leading global, sports and lifestyle brands. The acquisition enhances Bioworld’s portfolio and the company’s ability to offer a broader range of headwear and other products to the sports and active lifestyle consumer. This also firmly extends Bioworld’s partnerships into the sporting goods brand, product, and retail space, building on the company’s already strong market share in the overall apparel and accessories industry.
I’m The Chef Too!, the award-winning educational monthly subscription company, announced that they have entered into a multi-year licensing agreement with Hasbro, a toy and game company, to create co-branded cooking kits for several of their popular brands. Sold individually and as bundles online at www.imthecheftoo.com, the Transformers, My Little Pony, Peppa Pig and Candy Land baking kits will launch in September 2023, just in time for the holiday season. This strategic Hasbro collaboration will allow I’m The Chef Too! to bring some of most recognizable and beloved brands into new spaces within the homes of families throughout the nation.