Category: Licensing

Miraculous Ladybug fashion dolls and a vehicle inspired by the highly anticipated animated feature Miraculous: Ladybug & Cat Noir, The Movie, will debut this summer from Playmates Toys and ZAG. The product rollout is timed to coincide with the film’s release on Netflix on July 28, 2023, and theatrically in France, Germany, China, Belgium, Switzerland, Poland and the Eastern Europe region, Russia, Greece, Turkey, and Israël.  Playmates Toys and ZAG continue their mission to deliver quality and engaging Miraculous toys and dolls. The line includes the Ladybug and Cat Noir fashion dolls; a limited-edition Marinette Grand Ball collector doll; and Marinette’s brand-new Volkswagen e-Beetle, inspired by her electric concept car which will be making its first appearance in the movie, alongside other vehicles in the Volkswagen ID. family!

Disguise, Inc, world-leading costume design and manufacturer, has announced worldwide rights to design, market, manufacture and distribute costumes, costume accessories, inflatables, adaptive costumes and trunk-or-treat kits for Hasbro’s Transformers: Rise of the Beasts. The latest installment in the Transformers movie series from Hasbro, a toy and game company, premiered globally on June 9th, 2023. Disguise is thrilled to introduce their new lineup for the movie featuring classic Transformers characters Optimus Prime and Bumblebee, as well as newcomers Rhinox, Optimus Primal, and Cheetor. The Transformers franchise has been a significant contributor to Disguise’s retail success and, after years of collaboration and development with Hasbro, they are confident that this new line will be a huge hit.

Angry Birds’ parent company Rovio Entertainment has partnered with award-winning educational gaming platform Legends of Learning to bring the globally-loved media franchise into the world of education. The partnership, which was facilitated by Angry Birds’ global licensing agency IMG, will result in a series of educational games that leverage the iconic characters and settings of the Angry Birds franchise. Using player-focused gaming experiences, interactive gameplay and hands-on problem-solving, the games are designed to help students learn important STEM concepts, ranging from collisions and forces to angle measurement.

Stokke, the Norwegian leading children’s premium products company, best known for its iconic Tripp Trapp chair, is partnering with Disney to launch a selection of premium products and accessories on July 5th in celebration of Disney’s 100th anniversary! From mealtime to bathtime to bedtime, Disney magic is captured in Disney and Stokke’s two new original patterns, “Mickey Signature” and “Mickey Celebration,” starring the one and only Mickey Mouse! Mickey Signature is a sophisticated, yet lighthearted monochrome pattern that incorporates a variety of elegant, hand-drawn Mickey Mouse heads, which are looking in all directions for the next adventure and are offset by simplified outlines of the Mickey Mouse silhouette. Every adorable element of this design sits on a warm beige background for a timeless, versatile look.

Licensing International, the leading trade association for the global brand licensing industry, has announced the 2023 Hall of Fame inductees. The Hall of Fame honors executives’ legacies, bodies of work, and unique contributions to the licensing community. This year’s inductees are Pam Kaufman, CEO and President of International Markets, Global Consumer Products & Experiences at Paramount; retail pioneer Cindy Levitt; and Carole Postal, President of Spotlight Licensing & Brand Management. As leaders in the industry, it is fitting that this celebration of Pam, Cindy, and Carole’s accomplishments will also act as a fundraiser for Licensing International’s scholarship program. The program grants scholarships to deserving individuals around the world who are interested in a career in brand licensing. With a focus on diversity and inclusion, the scholarship program is a crucial element of Licensing International’s ongoing work to support the next generation of licensing professionals and ensure the industry continues to grow and evolve.

Konami Cross Media NY, Inc, which manages the Yu-Gi-Oh! licensing rights outside of Asia, announced partnership agreements with TOMY International, Inc, Heathside Trading, Ltd, and Trade Invaders. The agreements will bring new Yu-Gi-Oh! product lines in the toy and game licensing categories, extending the brand’s visibility and availability throughout Europe. The announcement was made at Licensing Expo ‘23 by Jennifer Coleman, Vice President of Licensing and Marketing, Konami Cross Media NY.

With the Summer of Barbie in full swing ahead of the release of Barbie on July 21, 2023, Mattel, Inc (NASDAQ: MAT) has announced several of its licensing partners for the film. Mattel will collaborate with key consumer, merchandise, and retail brands for exciting launches leading up to Barbie’s release, including:     Spirit Halloween Superstores LLC – Let the good times roll with one of Spirit Halloween’s 16 Barbie…

Hasbro, Inc, a toy and game company, will return to Las Vegas Licensing Expo on June 13-15, 2023, to celebrate its 100th year and showcase fresh products and collaborations across its extraordinary portfolio of brands, including Transformers, My Little Pony, Peppa Pig, Dungeons & Dragons, NERF, Monopoly and more. On the show floor at booth #G170, Licensing Expo’s Fashion Showroom and beyond, Hasbro is presenting its licensing lineup including first looks at brand-new consumer products collections.