Mob Entertainment has appointed Reemsborko as its agent for consumer products licensing in Europe and Australasia for Poppy Playtime, the smash hit episodic horror video game. The first chapter of Poppy Playtime was released in October 2021 and spawned an immediate and sustained wave of fandom via YouTube videos of gamers playing the game, due in no small part to one of the game’s main characters, Huggy Wuggy.
BBC Studios Kids & Family, distributor and licensor for the hit animated series Bluey, announced renewals and new licensing deals across multiple consumer products categories in North America. Apparel and accessories partner Centric Brands, apparel partners The Bentex Group, Inc, Handcraft, and drinkware partner Zak! Designs, and holiday décor partner Kurt Adler have renewed their Bluey licensed programs with BBC Studios Kids & Family and will continue to roll out new lines. Following the renewal last year, costumes partner Disguise will now add an adult costumes line for this fall.
Following the success of the debut wig line launched in 2020, Smiffys and Manic Panic have come together once again to create a second collection of colorful wigs. The new line adds 14 fancy dress wigs to existing styles with new exciting colorways found in Manic Panic’s iconic hair dye selection including impactful vibrant colors and their iconic Creamtones pastels. Some of the new stylish wigs include Super Lizard, Vivid Rainbow, Pink Passion, Cleo Rose, Creamtone Dreams, Lavender Mist, Fairy Queen and Misty Rainbow. New styles have also been added to the range including Ombre Curl Girl, a full, tightly curled wig, and Ultra Vamp, a poker straight, extra-long look.
WildBrain, a global leader in kids’ and family entertainment, has teamed up with acclaimed British fashion designer Christian Cowan for a Teletubbies collaboration, which builds on the recent momentum generated for the colorful quartet following the brand’s 25th anniversary celebrations in 2022. The limited edition Teletubbies collection, which features the characters in signature fashion poses printed on every day elevated essentials, including hoodies, t-shirts and denim, is now available for purchase on christiancowan.com. Additionally, Cowan has created a pair of knee-high boots in tribute to his favorite Teletubby, Dipsy, in neon green plush fabric. The deal was brokered by WildBrain with H&S on behalf of Christian Cowan.
Fans of BOO The World’s Cutest Dog can look forward to an expanded range of products featuring images of the famously adorable Pomeranian thanks to two licensing deals (Threadless and Calendar Holdings) announced by Spotlight Licensing. Hip hip hooray for BOO!
Global independent animation studio ZAG has signed its first pet license with ZippyPaws to bring superhero favorites Ladybug and Cat Noir from the smash hit animated series, Miraculous – Tales of Ladybug and Cat Noir, to dog-loving families across the U.S. through a Miraculous inspired dog toy range.
The new toy range includes Miraculous Cheeky Chums Plush of both Ladybug and Cat Noir, cuddly crimefighters that take on boredom one squeak at a time; a Miraculous Kwami Plush 2-Pack featuring Tikki and Plagg, whose magical powers can transform Marinette and Adrian into the superheroes Ladybug and Cat Noir when wearing their Miraculous.
The Peninsula, whose global portfolio of luxurious hotels has drawn discerning travellers for nearly a century, is delighted to announce an exclusive partnership with The World of Peter Rabbit in a licensed agreement with Penguin Ventures on behalf of brand owner Frederick Warne & Co. (now part of Penguin Random House Children’s). More than 120 years after his creation by renowned British author and illustrator Beatrix Potter, and during the Year of the Rabbit, the iconic Peter Rabbit will arrive in time for Easter at The Peninsula – in the form of special themed Afternoon Tea menus, stay packages, and gifts – to ensure a memorable experience for guests and their families through the end of the year.
NBC gets the show on the road with a series order of Hot Wheels: Ultimate Challenge, an epic car makeover competition series based on one of the world’s most popular toys. Hosted by Rutledge Wood (“Top Gear US,” “Floor Is Lava”), who will also serve as one of the show’s judges, the 10-episode series will give Hot Wheels superfans the opportunity of a lifetime – turning a nostalgic car from their past into the life-sized Hot Wheels of their dreams. The season-finale winning creation will spin its wheels by launching as an official Hot Wheels die-cast car.
