Category: Licensing

Gluten Free Wholesale Incorporated, makers of Joseph’s Nutless Clusters (JNC), announced it has signed a license agreement with Paramount Consumer Products for PAW Patrol, the powerhouse preschool franchise created by Spin Master Entertainment. The Licensing Shop Inc. represents Joseph’s Nutless Clusters and has developed an inbound licensing strategy to assist them in securing appropriate licenses for their quality line of healthy snacks, such as the Paw Patrol license.   Made…

Compartés, the nation’s hippest and trendiest chocolate shop, teams up with Care Bears, the loveable and huggable bears from Care-a-Lot, this October 4th to create a limited-edition chocolate bar. The Compartés x Care Bears Rainbow Chocolate Bar features Compartés artistry with the popular Care Bears to bring colorful retro packaging and a fun decadent chocolate bar. The Compartés x Care Bears Rainbow Chocolate Bar is crafted with their classic white chocolate incorporated with a fruit burst of strawberry, blueberry, orange, and lemon flavors. Each flavor is represented in the chocolate bar to create a colorful gradient rainbow in the iconic triangle cuts to make Compartés’ sweet edible art.

Super Impulse, the leader in retro and contemporary miniature toys and collectibles is honored to announce its exclusive rights to one of the most iconic novelty items of the 20th Century. The “Official” Pet Rock is back and makes its return to store shelves near you! Originally released in 1975, Pet Rock was an instant success as a hilarious and low cost, low maintenance “pet” – obedient, clean, quiet, and not likely to run away or spoil your carpet. Now 50 years later, Pet Rock is back, “boulder” than ever, and incredibly, doesn’t look a day older!

PlayMonster Group LLC is bringing fandom to the palm of your hands with the launch of new Koosh Cameos, the iconic brand from Hasbro, a global branded entertainment company! For a limited time, fans can pick up four all-new Koosh character collectibles (two from Jurassic World and two from Star Wars, The Mandalorian), inspired by the brand that brought the world the iconic Koosh Ball! 

ASPIRE, the dedicated Corporate & Lifestyle division of world-leading licensing agency WildBrain CPLG, has secured multi-territory rights for the British heritage brand Lyle & Scott. Under the deal, ASPIRE will represent Lyle & Scott in the UK and Eire, Europe, MENA, the US, Canada and Australia, with scope to explore additional territories, such as Asia. The partnership will focus on extending the brand into broader categories, including luggage, leather goods, watches, jewelry, fragrance, personal care, gifting, pet accessories, NFTs, gaming, experiential activations and co-branded collaborations.

Get ready to unleash the ‘Duel Magic’ as the universes of adidas and Yu-Gi-Oh! have collided; spilling out an array of marvelous monsters, stripes, spells, trefoils, traps and most incredibly, a fresh deck of footwear, ranging from high-energy sneakers to fashionable sandals. The announcement was made by Jennifer Coleman, Vice President of Licensing Marketing, Konami Cross Media NY, Incorporated, a subsidiary of Konami Digital Entertainment, which manages the Yu-Gi-Oh! brand outside of Asia.

Play-Doh, the trusted #1 brand in arts and crafts, Nickelodeon, and Paramount Consumer Products announce their partnership to create the ultimate and iconic Slime for kids and adults. Have the slime of your life with the satisfying sensory experiences of the 2023 product line up including a variety of slime textures, big volume, and customizing kits. Products will be available on January 1, 2023, at most major retailers with prices ranging from $5.99 – $24.99 USD, with the line-up expected to launch in the US, Canada, and Latin America.

Hasbro, Incorporated, a global branded entertainment company, has announced NERF brand partnerships with massive digital creator, MrBeast, AKA Jimmy Donaldson and big-time philanthropist and basketball All-Star, Luka Dončić. The 2-year partnership with MrBeast kicks off this fall, bringing NERF together with one of YouTube’s most-viewed creators of all time through another exciting social content campaign. The popular creator and NERF are also working together on a NERF blaster collab to be revealed and launched for preorder. NERF has been rapidly rising in the digital space, being the first Hasbro-owned brand to join TikTok last year that continues to pump out fun, hilarious and unique content. By collaborating with such a prolific content creator, the brand is sure to keep fans buzzing.