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Piñata Smashlings
News
First Products for Toikido’s Piñata Smashlings to Launch September 2023

Toikido, the London-based entertainment company on the cutting edge of digital design and toys, is set to introduce its first offerings for Piñata Smashlings. First to market in the U.S. will be toys, plush and playsets from PMI Ltd., arriving across the mass market, including Walmart, Toys “R” Us, Amazon, and other retailers, in October 2023. These items will be followed by fashion, home and crafts collections from Centric Brands, Inkology, Isaac Morris, and Jay Franco next spring. Toikido will showcase the new brand at Licensing Expo 2023 – Retail Monster, Booth R224.

Cartoon Saloon Irish Mythology trilogy Game Asmodee
Licensing News
Cartoon Saloon Brand Development Signs Deal with Asmodee to Develop ‘Irish Folklore Trilogy’ Game

Five-time Academy Award, Golden Globe, BAFTA and Emmy-nominated animation studio, Cartoon Saloon announces a development deal with leading game publisher Asmodee to create a new game for kids based on its Irish Folklore Trilogy, including Academy Award-nominated features WolfWalkers, Song of the Sea and The Secret of Kells.

Ravensburger Disney villainous tournament
Licensing News
Ravensburger Announces New Disney Villainous Games and Tournament for 2023

Ravensburger, the acclaimed publisher behind award-winning board games and high-quality toys and puzzles, has revealed new plans for its wickedly popular Disney Villainous franchise, including two new games and a first-ever Disney Villainous tournament. The tournament and the release of the new games – Disney Villainous: Introduction to Evil (Disney100 Edition) and Disney Villainous: Filled With Fright – will all happen later this year.

Snoopy Apple Watch
Licensing News
Peanuts Announces Launch of Snoopy Face for Apple Watch Fall 2023

As previewed at Apple’s Worldwide Developers’ Conference at Apple Park in Cupertino, CA, Peanuts announced the launch of the first Snoopy face for Apple Watch coming with watchOS 10, available to Apple Watch users globally this fall. The watch face features Snoopy, Woodstock, and themes based on the beloved Peanuts comic strip. More than 140 unique and playful Peanuts animations have been created for the watch face by WildBrain Studios in partnership with Charles Schulz Creative Associates and the Apple design team. The characters interact and play with the watch hands, react to the weather conditions in the area, or even get active when the user does a workout.

Contra G-Fuel
Licensing News
Konami Fires Up New Wave of Collectible Merch Celebrating the 35th Anniversary of Contra

Konami Cross Media NY, Inc announces plans to launch a new line of merchandise for the 35th anniversary celebration of Contra that will invoke fond memories and lasting keepsakes for the franchise’s fan base and new generation of gaming enthusiasts. The announcement was made by Jennifer Coleman, Vice President of Licensing and Marketing, Konami Cross Media, NY. Consumer product agreements have been signed including: Udon Entertainment, the publisher of original and translated art books, graphic novels and manga; G FUEL, the performance energy drink company; and APMEX, a commemorative coin company – all developing new products in an on-going effort to celebrate Contra’s special anniversary.

Kess Sega
Licensing News
KessCo Announces Licensing Partnership with SEGA of America and Sonic the Hedgehog

KessCo, a third-generation toy and game company, announced a licensing partnership with SEGA of America, Inc and the Sonic the Hedgehog franchise, marking Kess’ first national licensing agreement with SEGA of America. The partnership will offer Kess the opportunity to feature the iconic Blue Blur and the beloved franchise across a variety of tabletop games, card games and outdoor play items in 2024. “As an avid Sonic fan myself, I am extremely excited and proud to announce our newest licensing agreement with SEGA of America,” said Alex Kessler, CEO of KessCo. “Licensing has become an important part of our growth strategy, and our customers have been asking for Sonic-branded products from us for years. We look forward to continuing to grow our games category through this recent license acquisition, while introducing licensing to our popular outdoor range for the first time.”

Mr Brands VP Racing
Licensing News
VP Racing Refuels Licensing Agreement with Mr Brands with New Auto Cleaning Tools

VP Racing Fuels, Inc, the world leader in performance fuels, lubricants, additives, and retail, announced the renewal of their licensing agreement with Mr Brands, an automotive accessory consumer product manufacturer. This was brokered and continues to be managed by VP Racing’s exclusive licensing agency, Pacific Swell Brands.

Wizards of the Coast Pride
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Wizards of the Coast Celebrates Pride Month with Shirts, Hoodies, Playmats

Wizards of the Coast is proud to celebrate Pride Month and support the LGBTQIA+ community through sales of Pride-themed Dungeons & Dragons and Magic: The Gathering products. Some proceeds from the sales of these products will be donated to The Trevor Project, the world’s largest suicide prevention and crisis intervention organization for LGBTQ young people. The donation is part of a continued commitment of support by Wizards of the Coast.

The Woobles Logo
Licensing News
The Woobles Announces BT21 License Acquisition

The Woobles, the first learn-to-crochet company to leverage emerging ed-tech tools to successfully teach the art of crocheting to complete beginners, announced today a new licensing agreement with LINE FRIENDS to create a BT21 MEETS The Woobles Collection. The limited-edition kits will bring the BT21 UNIVERSE to life for the first time in the craft category, and are slated for release summer 2023, exclusively on TheWoobles.com.