MGA’s new fashion dolls, L.O.L. Surprise! O.M.G., hits retail, debuting the big sisters of fan-favorite L.O.L. Surprise! characters.
LeapFrog has officially launched its first-ever line of smart building blocks line for preschoolers, LeapBuilders.
Build-A-Bear announced the launch of a new collection of Disney The Lion King furry friends and accessories, supported by in-store activities and events.
Atari will bring the real-world thrills of Six Flags coasters to its theme park management game series with Six Flags Season in RollerCoaster Tycoon Touch.
USAopoly (The OP) invites Potterheads to take on Death Eaters later this fall when its newest cooperative game, Harry Potter: Death Eaters Rising, launches.
Timed to the return of one of kids’ favorite on-screen duos—Buzz and Woody—BAIT, Disney/Pixar and Reebok teamed up for a limited-run Toy Story collection.
To celebrate the launch of its new doll line, Skyrocket engaged 22 YouTube influencers to produce videos to go live on “Blume Day,” June 21.
Wow! Stuff’s Harry Potter Invisibility Cloak, created in partnership with Warner Bros. Consumer Products, will be available for presale on July 1.