New ProductJennifer Lynch

Licensing New Product
Tetris Goes Kawaii with Hello Kitty
Sanrio and Tetris announced a multi-year partnership to collaborate on games and merchandise.   Their first entry brings Tetris and many of the Sanrio characters together in a new online game set to debut June 3. In addition, the companies will introduce a new co-branded style guide at Licensing Expo, June 4-6 in Las Vegas, which will be available for interested licensees worldwide, in categories such as apparel, cosmetics, stationery…
Licensing New Product
Crawford the Cat Gets Activity Book
In the Sports Zone created the first Crawford the Cat Activity & Coloring Book.   Through a deal inked with the children’s educational brand, In the Sports Zone developed an activity book targeted for kids ages 4-7.   The activity book includes 48 full-color pages of content including educational games, puzzles, drawing, coloring, and more. The paperback activity book retails for $12.99 and is sold on Amazon.   “In the…
New Product
LEGO Star Wars Celebrates 20 Years of Product

Twenty years ago, in a galaxy far, far away, the LEGO Star Wars collaboration entered the lives of millions of children and fans around the world. Today, the LEGO Group is celebrating the 20th anniversary of the much-loved range that continues to unite fans of all ages and has inspired some of the greatest battles ever built.