ZURU has partnered with Pinkfong to produce a range of Baby Shark bath toys.
Created by global entertainment brand Pinkfong, Baby Shark has been an unprecedented phenomenon across the globe. The viral tune has 2.6 billion YouTube views and remains on the Billboard’s Hot 100 for 18 weeks and counting.
ZURU’s new Baby Shark range will debut under the company’s ROBO ALIVE brand portfolio, and include Baby, Mummy, and Daddy Shark bath toys which all sing the viral sensation song once placed in water. The range will be available at retail in the U.S. market from July 2019.
Latest figures for the brand indicate an unprecedented growth in sales with the January – October 2018 period showing a 117 percent year-over-year upsurge in global sales.
“ROBO ALIVE is one of our most popular and best-performing properties,” said Renee Lee, global marketing director, ZURU. “The addition of Pinkfong’s Baby Shark provides the perfect on trend item for younger children to engage in the brand. We expect this to be an absolute hit for bath time play and are thrilled with the phenomenal support from all our retail partners.”