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TTPM Kicks off the Holiday Season with the 2023 Most Wanted List

TTPM Most Wanted 2023

TTPM, the leading video product reviewer for toys, baby gear & pet gear, unveiled their Most Wanted List of the hottest toys for the 2023 holiday season at their annual TTPM 2023 Holiday Showcase event, held in New York City. The list is divided into four categories to select the hottest products in Entertainment, Learning and Active Play, Role Play, and Specialty Trailblazers.


“We put this list together as we do every year, testing and playing with hundreds of toys to determine which ones deserve a spot on our Most Wanted list,” said Jim Silver, CEO of TTPM. “This year’s list highlights toys based on entertainment properties and those that encourage both learning and active play and role play and imaginative play. We’ve also expanded our list, identifying ten toys that are specialty trailblazers that consumers may not be aware of. Our goal is to help parents find the right toy for their child and this year’s list is a perfect place to start.”


The 2023 TTPM Most Wanted List was on display at the TTPM Holiday Showcase held September 13, in New York City. Members of the media and top-tier influencers gathered with exhibitors to kick off the holiday shopping season and experience the magic of the toy industry.


For more information and to view details on the 2023 Holiday Most Wanted List, please visit


TTPM’s Most Wanted List 2023


Bluey Hammerbarn Shopping Playset – Moose Toys

Disney Doorables Series 10 – Just Play

Gabby’s Dollhouse Gabby Cat Friend Ship – Spin Master

LEGO Art Modern Art – LEGO

LEGO Harry Potter The Battle of Hogwarts – LEGO

LEGO Super Mario Donkey Kong’s Treehouse Expansion Set – LEGO

Monopoly: Barbie Edition – Hasbro

Rainbow High Color & Create Dolls – MGA

Teenage Mutant Ninja Turtles Mutant Mayhem Figures and Pizzafire Van – Playmates

Transformers Rise of the Beasts Beast-Mode Bumblebee – Hasbro


Learning and Active Play

Barbie Dream Boat – Mattel

Beast Lab Shark Beast Creator – Moose Toys

Bitzee – Spin Master

Cookeez Makery Baked Treatz Oven Playset – Moose Toys

Hot Wheels City Transforming T-Rex Ultimate Hauler – Mattel

Jurassic World Fierce Changers Chase ‘N Roar T. Rex – Mattel

Laugh & Learn Mix & Learn DJ Table – Fisher-Price

Lite-Brite Touch – Basic Fun

Little Tikes Story Dream Machine – MGA

NERF Elite 2.0 Double Punch – Hasbro


Role Play and Imaginative Play

Barbie Pop Reveal Fruit Series – Mattel

Barbie: The Movie Pink Gingham Dress Doll – Mattel

Fluffie Stuffiez – MGA

Furby – Hasbro

Magic Mixies Pixlings – Moose Toys

Miniverse Make It Mini Food Cafe and Diner Series 2 – MGA

My Fuzzy Friends Magic Whispers Kitty – Skyrocket Toys

Snackles – Zuru

Squishmallows Damien the Dino and Pikachu – Jazwares

Style Bae Dolls – Just Play


Specialty Trailblazers

Glo Pals Sensory Jar – Glo Pals

Kitten Games – Exploding Kittens

Disney Lorcana Trading Card Game – Ravensburger

May Contain Butts – Professor Puzzle

Mini Waffle City Air Show and Cafe Construction Sets – Marioinex

Slimes – Dope Slimes

Spy Labs Line – Thames & Kosmos

The Adventure Crew – Nobory Toys

Thinking Putty Super Scarab, Falling Water and Liquid Glass – Crazy Aaron’s

106-piece Pastel Ball Run – Connetix


TTPM (Toys, Tots, Pets & more) is the leading and largest video reviewer of Toys, Baby Gear, and Pet Products. Consumers can research products on TTPM’s website or YouTube Channels before buying online or purchasing in store. TTPM YouTube Toy Channel is the #1 channel viewed by parents looking to buy toys. TTPM creates video reviews for more than 3,000 products yearly in their own studio.