NickelodeonLatin America has signed an exclusive global representation agreement with teen star and YouTube sensation, Isabella de La Torre, “La Bala”.
Under this agreement, Nickelodeon will work with La Bala to propel her career internationally on multiple platforms, including consumer products, music, short-and-long form original productions, social networks, live events and editorial, among others.
“We are proud to welcome Isabella, who, through this agreement, will be the new face and ambassador for Nickelodeon Latin America,” said Tatiana Rodriguez, Senior Vice President and Brand Head of Kids and Families for Nickelodeon Latin America, in a statement. “Isabella brings together all the essential qualities of our brand. She is also bilingual and will appeal to both Spanish and English-speaking audiences, and we are collaborating with her on various Nick initiatives, not only for Latin American audiences, but also for those in the US and internationally.”
Nickelodeon Latin America is currently working on a comprehensive strategy for the talented influencer, which includes the development of her musical career, as well as an exclusive line of consumer products and multiple merchandising agreements with promotional partners covering various categories such as fashion, accessories, and more.
“We are always looking for new and exciting ways to partner with Latin America’s best talent,” said Marc Zimet, Vice President of Talent and Music Relations for Viacom International Media Networks Americas. “La Bala, is without a doubt, one of the most beloved and followed names today, and we are happy to work alongside her in this next phase of her professional career.”
La Bala was nominated at the Kids’ Choice Awards Mexico in 2016 and 2017 in the “Best Influencer” category, and was also a presenter at the Kids ‘ Choice Awards Mexico 2018.
La Bala launched her YouTube channel in September 2015. It wasn’t long before her channel generated nearly 6 million followers on her YouTube channel and 2 million on Instagram.
La Bala dreams of being a singer and songwriter and already has four music videos on her YouTube channel. Her first single “Mi Momento” (My moment), currently has more than 30 million views.