toy-assoc-ABC-TA-NPD-Juli-Lennett
Industry Outlook
Ideas to Grow Your Business: NPD’s Lennett Offers Insights on the Changing Toy Landscape at Annual Business Conference
By Laurie Chartorynsky, The Toy Association   It’s no secret that the changing toy, children’s entertainment, and retail landscapes are putting many toymakers on edge. To help business owners navigate the evolving toy market, join The NPD Group’s Juli Lennett, senior vice president and industry advisor to toys, during an engaging seminar at The Toy Association’s Annual Business Conference (ABC), taking place Tuesday, June 18 to Wednesday, June 19 in…
joypixels-emojis-licensing
Licensing
JoyPixels, Born Licensing Launch Emoji-Fueled Ad Campaigns
JoyPixels, owner of more than 2,800 emoji icons, and its agent Born Licensing launched a variety of advertising campaigns featuring their emojis. The campaigns cover a broad range of categories including telecommunications, FMCG, financial services, reproductive health, child safety, and retail. The most recent campaign launch was with New Zealand telecommunications provider 2degrees which incorporated the emojis across its new major advertising push which includes TV, online, social media, outdoor,…
neca-wizkids-logo
New Product Toys
WizKids to Launch RPG-Ready Miniature Terrains
WizKids will launch a new line of terrain-building miniatures, WarLock Dungeon Tiles, in early 2020.   First previewed at GAMA trade show in March, the new release will make it easier than ever for players to construct fully immersive environments for their RPG campaigns.   WarLock Dungeon Tiles are two-inch squares and gridded to make it easier than ever to assemble new environments. Each tile is pre-painted, with two types…
bakugan-spin-master-patent-case-win-china
Toys
Spin Master Secures Win in Bakugan Patent Case in China
Spin Master received a final judgement in its favor in a patent case against Suzhou HONGTU Film Animation Co., Ltd. Hongtu. Spin Master succeeded in its claim that Hongtu infringed Spin Master’s Bakugan patent with its Sky Warrior toys.   In September 2017, Hongtu launched the Sky Warrior toy in China, infringing Spin Master’s patent rights relating to the popular Bakugan toy.   In March 2018, Spin Master filed a…
spiderman-far-from-home-hasbro-toyline
New Product News Toys
Spider-Man: Far From Home Toys Revealed
Hasbro has peeled back the curtain on its Spider-Man: Far From Home toy line, based on the upcoming Marvel movie, and the latest story in the adventures of Peter Parker, Spider-Man: Far From Home.   The new Spider-Man: Far From Home toys will include classic and deluxe action figures, roleplay gear, and, of course, web blasters. For collectors, the new Marvel Spider-Man: Far From Home Legends Series figures were also unveiled.…
fangirl-licensing-ol-dirty-bastard
Licensing News
FanGirl Named Licensing Agent for Wu-Tang Clan’s Ol’ Dirty Bastard
The estate of Ol’ Dirty Bastard and Four Screens Management have selected FanGirl Consulting & Brand Management as its global licensing agent. Co-founder of Wu-Tang Clan and founder of Brooklyn Zoo, Ol’ Dirty Bastard has been a hip-hop icon since breaking on the scene in 1995. Multi-generational ODB fans number in the millions and can be found at concerts worldwide celebrating his legacy along with his son and brand ambassador,…
star-wars-games-usaopoly-emea
Licensing Toys
USAopoly, Disney Expand Partnership, Bringing Star Wars Games to EMEA
USAopoly (The OP) and Disney Consumer Products UK announced plans to develop new Star Wars games for the EMEA regions. The initial Star Wars games lineup will feature a light strategy tabletop game. “Star Wars has an unparalleled ability to connect people from different generations, cultures and backgrounds, which is an important value shared by USAopoly,” says Candace Brenner, vice-president of marketing for USAopoly. “Whether we stood in line for…