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Kess Launches Its First Collectibles, Love Em’s

Kess, a third-generation toy and game company dedicated to reinventing classic toys, announced the retail launch of its first collectible toy, Love Em’s. Made with proprietary Drop Dot material and slow-rising foam, series one will roll onto store shelves nationwide beginning early May 2019 with characters such as a unicorn, cactus, puppy, and pineapple. “The retail launch of Love Em’s is an exciting step for Kess,” said Alex Kessler,…

Sony Kicks Cobra Kai Season 2 Product Line into Gear

The next season of the hit YouTube Premium series Cobra Kai airs April 24. In preparation, Sony Pictures Consumer Products (SPCP) has unveiled a multi-category licensing program. Spencer’s Collab Spencer’s will serve as the exclusive brick-and-mortar hub for all Cobra Kai needs in the U.S. and Canada. Select products arrived in Spencer’s stores on April 22. Featuring a roster of licensees and first-ever product categories, the newly reimagined franchise will allow fans…

Viking Toys Launches New Eco-Friendly Toy Line

Viking Toys announced the debut of Ecoline, an eco-friendly toy collection that uses a bio-based material made of 100-percent renewable sugar cane.

Toys

Hasbro Q1 2019 Earnings Up 2 Percent, Bolstered By Magic: The Gathering

Hasbro’s Q1 2019 earnings saw a 2 percent increase in YoY revenues, with its e-sports initiative, Magic: The Gathering Arena and MTG tabletop serving as large contributors to growth.

News Toys

Proposed N.Y. Senate Bill May Halt Toy Business in State

A newly proposed bill in the New York Senate, SB 501B/AB 6296B, would create new regulations for children’s products that would require a costly chemical disclosure and restriction program not based on specific scientific or safety criteria.

Wish Me Zoonicorns Expands at Retail, Abroad

After a successful e-commerce launch of plush by Jay@Play through DTR advertising, Zoonicorn announced its interactive Wish Me Zoonicorn will soon be available through additional retailers nationwide. Amazon, Target, Meijer, Walmart, Cracker Barrel, and other retail locations will carry the line nationwide beginning this fall. The Zoonicorn Booth will be #A134, and Jay@Play will be located in Booth #L194 at the Licensing Expo, June 4-6, Mandalay Bay Las…

Tetris Goes Kawaii with Hello Kitty

Sanrio and Tetris announced a multi-year partnership to collaborate on games and merchandise. Their first entry brings Tetris and many of the Sanrio characters together in a new online game set to debut June 3. In addition, the companies will introduce a new co-branded style guide at Licensing Expo, June 4-6 in Las Vegas, which will be available for interested licensees worldwide, in categories such as apparel, cosmetics, stationery…

Recall Issued for Fisher-Price Rock ‘n Play Sleeper

Fisher-Price upgraded its warning to a voluntary recall on the Rock ‘N Play Sleeper in the U.S., at the urging of the American Academy of Pediatrics and a new analysis from Consumer Reports. In Canada, the Rock ‘n Play Soother continues to be sold.

The Build-Up Continues: Minecraft Movie Sets Date for 2020

The Minecraft movie has officially set a premiere date. On March 4, 2022, the film will become a reality. Fans have anxiously awaited the announcement since production was first announced in 2014. Dates have previously been tossed out since Warner Bros. acquired the rights to the film in 2014—around the same time Minecraft creator Mojang was acquired by Microsoft. It’s original release date had been set for May 24,…