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Netflix Names Jackie Lee-Joe as CMO


Netflix appointed Jackie Lee-Joe as chief marketing officer. Lee-Joe has served as CMO of BBC Studios, part of the British Broadcasting Corporation, since 2015.


“Jackie is a truly original thinker with a wealth of global experience – making her the perfect fit as our next Chief Marketing Officer. I’m excited to work with her in promoting our brand and original programming in new and creative ways to our members all around the world,” said Ted Sarandos, Netflix Chief Content Officer.


“Netflix is a much loved and respected brand with audiences globally thanks to its rich and varied original programming. I’m thrilled to be joining one of the most creative, dynamic and fearlessly innovative companies in the world,” said Lee-Joe.


A graduate of the University of Sydney and the University of New South Wales, Lee-Joe joined the BBC in November 2015 from Skype, where she was global director for audience, entertainment marketing and broadcast media. She has more than 20 years of marketing experience with leading media, technology and telecoms companies including Virgin Mobile, Carphone Warehouse, and Orange. She will start at Netflix in September and will be based in Los Angeles. She succeeds Kelly Bennett, who announced his retirement from the company earlier this year.