Latest News

Vans Sesame Street
Licensing News
Vans Debuts Sesame Street Collection Made for the Entire Neighborhood

Vans, the original action sports brand and global icon of creative exploration, is proud to collaborate with one of the most impactful television programs of all time: Sesame Street. Highlighting both brands’ shared focus on creative discovery and uplifting a “We All Belong” message, the Vans x Sesame Street collection honors the iconic street where kids grow smarter, stronger, and kinder. The Vans x Sesame Street collection is built for the entire family with a head-to-toe offering of adult and kids Vans Classics, Vans x Sesame Street by Lizzie Armanto Skate styles, and Vans Customs prints.

American Girl Live!
Entertainment News
Mattel & Gershwin Entertainment Announce All-New American Girl Live! In Concert National Tour

American Girl, one of the nation’s most storied children’s brands and a cornerstone in Mattel’s (NASDAQ: MAT) portfolio of purposeful products, have announced a new live concert experience for the whole American Girl fan community to enjoy. Touring venues across the U.S. starting this fall, American Girl Live! In Concert brings American Girl’s most beloved characters to life on stage in a brand-new pop concert spectacle that’s sure to be an unforgettable experience for fans of all ages. This action-packed and interactive concert will feature fan-favorite tunes, exciting live cast musical performances, high-energy dancing, and lots of fun surprises. Kicking off in Concord, New Hampshire, the tour will create lasting memories for families in more than 20 cities for the initial tour dates, including NYC, Washington D.C., Chicago, Indianapolis, and Atlanta. Venues and dates to be announced soon.

PowerTown All American Licensing
Licensing News
Powertown Wrestling and All American Licensing and Management Group Announce Licensing Partnership with American Classics

PowerTown Wrestling and its licensing agency All American Licensing and Management Group have announced a licensing deal with American Classics, a leader in classic entertainment properties in the apparel industry. This is the first licensing agreement announced since PowerTown appointed All American Licensing as its partner. The collection will feature a full line of apparel, from t-shirts and sweatshirts for adults to onesies for infants and toddlers.

Women in Toys Five New Board Members
News You're Hired
Women in Toys, Licensing & Entertainment Welcomes Five New Board Members

Women in Toys, Licensing & Entertainment (WiT) is pleased to announce the appointment of five accomplished industry leaders to its Board of Directors. With their wealth of experience and commitment to WiT’s vision and values, these exceptional women are poised to play a pivotal role in further shaping the strategic direction and driving the mission of the organization.

World of Clash Wildbrain CPLG
Licensing News
WildBrain CPLG Joins Forces with Supercell for First-ever World of Clash Global Licensing Partnership

WildBrain CPLG, one of the world’s leading entertainment, sport and brand licensing agencies, has secured a global partnership with game company, Supercell, to create the first-ever licensing program for World of Clash, their smash-hit gaming franchise. Under the partnership, WildBrain CPLG will represent global licensing rights (excluding China) to Supercell’s flagship online multiplayer strategy game, Clash of Clans, together with its hit spin-off game, Clash Royale. Supercell and WildBrain CPLG will collaborate to launch a global cross-category consumer products program aimed at fans of both games, with target categories including toys, apparel, publishing, promotions, gifting, collectibles, consumables and housewares.

Leo the Wildlife Ranger
Omens Studios Launches New Leo the Wildlife Ranger Gaming App

Award-winning animation company Omens Studios has developed and launched a new gaming app for its hit children’s property, Leo the Wildlife Ranger. The Leo the Wildlife Ranger Kids Games app is now available in 11 countries worldwide, including USA, UK and Canada, on Apple and Google app stores online and is supported across iOS and Android phone and tablet devices.  The Leo the Wildlife Ranger Kids Games app features a range of exclusive child-friendly mini-games based on Omens Studios’ award-winning series, including memory games, mazes, coloring, puzzles and more. New mini-games and updated content will be added every month. Full episodes of the hit series will also be available on the app for users to download and view offline. The app includes a Parents’ Area, enabling adults to change settings for their child and update subscription information as needed.

Toca Boca Spongebob
Licensing News
Toca Boca Announces SpongeBob SquarePants Integration

Toca Boca, Spin Master’s award-winning Swedish game development studio that makes digital games from the kid’s perspective, is thrilled to announce a new content partnership under license from Paramount Consumer Products and Nickelodeon which offers kids a ground-breaking way to experience the SpongeBob SquarePants universe. On June 13th, a Toca Boca x SpongeBob SquarePants content partnership will be introduced to Toca Life World’s vibrant community, with the launch of the SpongeBob SquarePants Furniture Pack and Gift Event.

McFarlane Blizzard
Licensing News
McFarlane Toys and Blizzard Entertainment Announce Licensing Agreement

McFarlane Toys has announced that they have signed a licensing agreement with Blizzard Entertainment to develop a range of collectible figures across the Diablo, World of Warcraft and the upcoming Warcraft Arclight Rumble universes. The initial product launch this fall will coincide with the highly anticipated Diablo IV video game release. McFarlane Toys founder, Todd McFarlane said, “What I try and do within the walls of McFarlane is to find big brands that look super-cool. It’s a fairly simple formula that can be very hard to find, but the talented creators over at Blizzard have been making and designing tons of fun, detailed and visually stunning worlds across their games for decades. And now, my company gets to go play in their sandbox. This should be a hoot! Our goal is to deliver figures to fans of Diablo and Warcraft games that will add value to their enjoyment of playing in those worlds, because when you aren’t playing the games you will be able to look at them on your shelf in 3D form.”

Care Bears UK CloudCo Partnerships
Licensing News
CloudCo Entertainment Expands Care Bears Brand with Exciting New Licensee Partnerships

Cloudco Entertainment, the proud owner of the iconic brand, Care Bears, is thrilled to unveil an exceptional lineup of new partnerships, expanding the reach of the lovable Care Bears and their heartwarming message of sharing and caring beyond Care-a-Lot. Among these remarkable collaborations, Cloudco Entertainment is excited to announce partnerships with top-notch licensees across various categories, propelling the Care Bears brand to new heights. In the apparel and accessories category, we have joined forces with Panoceanic to bring stylish sunglasses for all ages. Additionally, Berkshire will be offering a delightful range of kids’ headwear and rainwear/gear.