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Latest News

Hasbro 100 Years of Play Hassenfeld Foundation

Alan Hassenfeld and Hassenfeld Family Foundation Donate $1 Million to Purpose-Driven Charities for Hasbro’s 100th

To commemorate 100 years of delivering the wonder of storytelling and the exhilaration of play to audiences across the globe, Hasbro has announced that Alan Hassenfeld and The Hassenfeld Family Foundation will donate $1 million to four purposeful charities benefiting kids and families everywhere: Games for Change, Hasbro Children’s Hospital, One Tree Planted and Toys for Tots. Hasbro is empowering its passionate fan base to choose how the $1M donation will be distributed. Beginning September 22 at the fan-favorite virtual event, Hasbro Pulse Con 2023, and running until November 30, fans can vote for one of the four charities to donate to through each purchase they make on HasbroPulse.com.

Monopoly Dreams Melbourne Announces Tickets On Sale, Unleashing a World of Fun and Imagination

Monopoly Dreams, the one-of-a-kind immersive entertainment experience inspired by the world’s most beloved board game, has announced the official release of tickets for the eagerly anticipated attraction. Fans and enthusiasts can secure their spot to embark on an unforgettable journey through the world of Monopoly, from September 2023. Monopoly Dreams offers a unique blend of entertainment, innovation, and nostalgia, where reality and the iconic game seamlessly merge. This unparalleled experience allows visitors to step into the larger-than-life world of Mr. Monopoly and explore famous landmarks, iconic characters, and exciting challenges, all brought to life in a stunning and interactive environment.

WildBrain and iQIYI to Launch New Keith Chapman Series ‘Jonny Jetboy’ at MIPCOM 2023

WildBrain, a global leader in kids’ and family entertainment, is launching Jonny Jetboy (40 x 11’), a brand-new original kids’ series from Keith Chapman, creator of PAW Patrol and Bob the Builder, at MIPJUNIOR and MIPCOM 2023. WildBrain’s slate for the market will also include two additional new originals: the CG-animated preschool show Caillou (52 x 11’) and the all-new version of comedy series, Johnny Test (40 x 11’). Every kid has the potential to become a hero, but becoming a hero doesn’t happen overnight! It takes years of practice, training, and dedication. Targeted at kids aged preschool 4-7, Jonny Jetboy follows the action-packed adventures of Jonny Jones, the youngest member of the Jones family, who are secretly a family of superheroes known as the JetFleet. Like every family, they don’t always get along, but when they work together, nothing in the world can stop them! Each week, Jonny will learn from his parents, his sister—and even the family’s pet tortoise—what it takes to be a true hero as they face off against the city’s villains!

Jazwares Named Master Toy Licensee for Hit Metaverse Game Royale High

Jazwares, one of the world’s fastest-growing toy companies, today announced that it has secured a master toy agreement with popular fashion role-playing metaverse experience Royale High for an all-new toy line including game-inspired fashion dolls set to launch fall 2024. Jazwares will also serve as a licensing conduit for Royale High to create a robust portfolio of consumer products that will bring the popular gaming world to life via a 360-degree cross-category licensing program spanning apparel, beauty, home decor, and more. As the biggest fashion-based property in gaming with over 105 million users and 9 billion play sessions, Royale High has taken the gaming world by storm, offering players a fun and engaging virtual environment where fashion and style take over. Jazwares will seamlessly translate the Royale High gaming experience into the world of toys with a line of dolls and accessories coupled with exclusive game codes for matching virtual items. Additionally, Jazwares Costumes Division will be designing and developing costumes and fashion-forward roleplay accessories timed to the fall Halloween season.

Events News

Fun In Motion Toys Elevates Excitement at New York Toy Fair 2023

Experience a whirlwind of creativity and innovation as Fun In Motion Toys propels you to soaring heights at the highly-anticipated New York Toy Fair 2023, taking place from September 30 to October 3. Prepare for an exceptional showcase of ingenuity and entertainment as Fun In Motion Toys crafts an unforgettable experience at Toy Fair. At booth #1857, creativity and excitement converge, with surprises taking flight through mesmerizing aerial performances. Fun In Motion Toys is excited to unveil three highly anticipated licenses under the Shashibo brand which will be sure to surprise and delight kids and kidults alike and will be unveiled at their booth. They are eager to present THREE new products including TECTI, HyperTiles and Nockles emerging from visionary inventor partnerships, which underscore their dedication to immersive play through groundbreaking product lines.

Toy Fair Pavilion to Debut at January 2024 Temps at Dallas Total Home & Gift Market

Dallas Market Center, the leading B2B marketplace in the U.S. for gifts and home décor, and The Toy Association, the business trade association representing hundreds of companies involved in the toy, play and youth entertainment industry, have jointly announced the debut of the Toy Fair Pavilion during The Temps at Total Home & Gift Market, January 10-13, 2024. The market in January will be the largest winter presentation of temporary exhibits in more than twelve years and will feature more than 1000 booths across five distinct product neighborhoods. The Toy Fair Pavilion, located on the 12th floor of the World Trade Center, will feature exhibitors representing the most important brands in toys and youth entertainment, bringing a plethora of toys, puzzles, games, educational products, plush, art activities, dolls, action figures, licensed products, and more to buyers shopping the show. Youth merchandise is among one of the hottest categories in retail and represents more than $100 billion in global economic impact.

L.O.L. Surprise! Roller Dreams Racing Video Game Launches

Global sensation L.O.L. Surprise! is getting ready to roll as the new roller-skating racing game L.O.L. Surprise! Roller Dreams Racing coasts to Nintendo Switch. L.O.L. Surprise! Roller Dreams Racing invites players to experience heart-pounding fun with an array of their favorite L.O.L. Surprise! Tot characters to glide around themed tracks and earn glittery rewards and surprises. Skaters can preorder the frenetic game now ahead of the holiday season. From licensors MGA Entertainment and publisher Nighthawk Interactive, L.O.L. Surprise! Roller Dreams Racing has players hitting the roller rink to experience outrageously fun races with up to four friends. Skaters will reap plentiful rewards from participating in thrilling game modes, customizing skates with vibrant stickers, and utilizing confetti bombs and glitter to gain the edge over opponents and more.

Licensing News

WildBrain Whips Up Global Appetite for Strawberry Shortcake with New Content Launches, Licensing Partnerships and Brand Activations

WildBrain, a global leader in kids’ and family entertainment, announces a fresh serving of sweet licensing deals, brand activations and content distribution deals for its beloved Strawberry Shortcake as the brand builds momentum towards the October 2 streaming premiere on Netflix of the much-anticipated new CG-animated special, Strawberry Shortcake and the Beast of Berry Bog. Produced by WildBrain Studios, the new spooky Halloween-themed special is the first of four seasonal specials coming to Netflix in 2023 and 2024. Sure to delight fans of WildBrain’s original animated series, Strawberry Shortcake: Berry in the Big City—the third season of which is now streaming on YouTube—the new special joins a wave of fresh brand activity and product launches set to roll out into 2024, further expanding the choices for fans both young and young at heart to enjoy the World of Strawberry Shortcake both on and off screen. Strawberry Shortcake also celebrates its 45th anniversary in 2024.

First Ever Bluey Video Game Launches November 2023

Outright Games, the leading publisher of family-friendly interactive entertainment, in partnership with BBC Studios, has announced that the first ever Bluey video game will be coming to Nintendo Switch, PlayStation 5, PlayStation 4, Xbox Series X/S, Xbox One and PC on November 17th, 2023. ‘Bluey: The Videogame’ is based on the Emmy and BAFTA Award-winning global TV show that follows Bluey, a loveable, inexhaustible, Blue Heeler dog, who lives with her Mum, Dad, and her little sister, Bingo. Like every kid her age, the thing Bluey likes to do best is play games. Bluey uses her limitless energy to play games that unfold in unpredictable and hilarious ways bringing her family and the whole neighborhood into her world of fun. Bluey showcases the joyful simplicity that can be found in families, by turning everyday moments into adventures.