Jellycat, the global creator of highly loveable and playful toys for all ages, is proud to reintroduce Baby Jellycat: a line of the most beloved Jellycat characters in new materials and styles. With exceptionally soft compositions and Jellycat’s renowned exquisite detailing, Baby Jellycat extends the Jellycat legacy to the earliest ages. The new launch is defined by two distinct ranges: the core Baby Jellycat range and Luxe Baby Jellycat.

Mealtime mayhem is a thing of the past with the arrival of the Little Grubbers spoon, a revolutionary 3-in-1 feeding tool designed to empower babies and bring the joy back to mealtimes for parents. This innovative product, developed by a Pediatric Feeding Specialist and Occupational Therapist with a passion for child development, is poised to become an essential weapon in every parent’s mealtime arsenal.

The Toy Association’s Erin Raden, senior director of state government affairs, met with legislators and other stakeholders in Sacramento in support of the Association’s advocacy and regulatory work on several priorities, including extended producer responsibility (EPR) programs and emerging packaging policies. The meetings were part of Ameripen’s Legislative Fly-In, which took place May 13 to 15.

Character Arts, LLC, the exclusive licensor for Rudolph the Red-Nosed Reindeer and all of the iconic characters from the beloved television special of the same name, announced that it has entered into an expanded licensing partnership with Ruz USA. Under the new agreement, Ruz, a Rudolph licensee since 2016 for a broad variety of consumer products that was expanded to include ornaments in 2022, will create and distribute a brand-new range of Rudolph plush products set to hit shelves for the 2025 holiday season, including standard and animatronic plush.